Mike contributed to an upcoming article by the DFP’s Brent Snavely on “Buy American”.
Mike contributed to an upcoming article by Jeff Green (Bloomberg News) regarding the trouble Shea Moister has had as it tried to expand its hair market products from African Americans to caucasians as well.
Mike contributed to Beth Fisher’s report (WWJ MI CBS radio, Sat 4/8/17) on how much an avg per person spends on Easter candy. Relatedly, he discussed the avg per person’s # of calories that will be consumed given Easter baskets of candy.
Mike contributed to Gene Fogel’s report (WJR NBC Radio, Sun 4/9/17) on Easter purchasing this year. He discussed the economic value of this year’s late Easter and its impact on the purchaser of spring clothing. Easter candy was also discussed.
Mike contributed to Marian Berelowitz’s article to be on how brands can better communicate with and appeal to consumers in major markets and across our widening political divide. She is an editor with Styles Media Group, a global media firm.