Mike contributed to Warren Pierce’s report on Back to School buying (WJR, 760 AM) on Saturday 8/11/18 from 7:45 AM – 8:00 AM. They discussed how “Back 2 the Books” is the 2nd biggest retail time of the year next to the holiday season. Its $82.8 B is almost double the next 2 biggest holidays (V-Day & M-Day).
Mike will contribute to Murray Feldman’s “Back to School” report on 7/23/18 at 4:20 PM (WWJ, Newsradio 950AM).
Mike contributed to Rob Mason’s radio report (WWJ 950 AM) on Sun 7/8/18 at 2:30 PM on local and regional ad spending for the upcoming elections. It was a “live 15 minute report” that featured the races for governor and House of Representatives. The value of gender, ethnicity and $$ spent were all considered.
Mike contributed to EJ Schultz’s story regarding the legacy of Fiat Chrysler CMO Oliver Francois & such classic ads as “Imported from Detroit” and what it did for Fiat Chrysler and Detroit. Mr Schultz is Ad Age’s Chicago Bureau Chief.
Mike contributed to Charlie Langton’s Fox 2 report on the US rebuilding the bridge to Canada. We made the point that the labor and materials would eventually be worth millions and millions of $$ and why should we hand that over to Canada? As for its legal permissibility, Mike said it didn’t make any difference b/c Prez Trump makes everything an Executive Order, anyway. So unless he opposes it, it will receive at least his Executive Order, OK!
Murray Feldman will discuss our “Entrepreneurial Characteristics” (from Scope vol 28 iss 40) on Mon 7/9/18 at 8:22 & 10:52 AM and 3:30 & 6:20 PM. This info will be heard on “The Feldman Report” on WWJ Newsradio 950 AM. For other info please contact Mr Feldman at email@example.com
On 6/3/18 Mike was a guest analyst on Fox 2’s TV program “Let it Rip” (Sunday 9AM) with Charley Langton. He contributed to 2 segments, the wealth of employment talent in MI (thx to the tech industry and the auto industry) and how to recruit it. The 2nd segment was how to handle the opiate problem that is becoming all pervasive in MI and disabling its work force.
On Saturday 5/12/18 at 11:20 AM Mike will contribute to Gene Fogel’s (WJR, 760 AM) evaluation of M-Day expenditures. The 2018 expenditure is $23.1 B which is the 2nd greatest expenditure ever for M-Day. Next to the Xmas holiday season ($600 B+), M-Day is the holiday with the 2nd biggest expenditure. The NRF estimates that $180 will be spent by every “kid” aged at least 18 yrs old. The top 3 categories of expenditures will be Jewelry, Special Outings & Flowers.
On Sunday 5/13/18, Mike will contribute to the Warren Pierce Show (WJR, 760 AM) on the expenditures for M-Day. He will specifically discuss the economic worth of Mom, the value of all her various jobs is $68,875.
Mike contributed to Murray Feldman’s report (The Feldman Report, WWJ, 950AM Entercom Radio) on the upward spiral of gas prices this summer as they hit $3 per gal. B/c of rising gas prices Americans will spend $4.683 B ± in May! His report will air at various times on 5/7 and/or 5/8.