1964: A YR OF SENSATIONALISM, INSANITY, SMOKING, “SMOKING GUNS” & “SUPERCALIFRAGILISTICEXPIALIDOCIOUS”

THE YEAR RECAPPED IN WORDS

WORLDWIDE: S Africa’s Nelson Mandela jailed for life. Congress passes the Tonkin Gulf Resolution (after N Vietnam torpedoed US destroyers). Khrushchev deposed Kosygin as Soviet premier. China blasts its 1st A-Bomb.

DOMESTICALLY: 3 Civil Rts workers murdered in MS. The Warren Report stated that Lee Harvey Oswald acted alone (when assassinating JFK). Jack Ruby convicted of Oswald murder. The US Surgeon Gen’l affirmed that cigarette smoking causes cancer. (The Marlboro Man was added to the rolls of marketing icons as he became advertising’s most influential brand spokesperson, EVER! 60% of Americans smoked in 1964 vs 18% today).

SPORTS: STL defeated NYY in a 7 game World Series (with Bob Gibson & Ken Boyer). NFL Champ was CLV (with Jim Brown. BUF was the AFL Champ). BST was the NBA King (with Larry Bird). TOR “iced” DET (in 7) for Stanley. The Summer Olympics (Tokyo) and Wter Olympics (Innsbruck, Austria) were players as Joe Frazier won HWT Olympic Gold. Cassius Clay KOed Sonny Liston to become World HWT Champ.

ENTERTAINMENT: Bob Dylan’s (DET) protest songs became popular. Peyton Place premiered (ABC). The Beatles “rocked” Ed Sullivan. Dr Strangelove, My Fair Lady & Mary Poppins Big Screened Bucks. Henry Mancini & Barbara Streisand were music royalty. The Rolling Stones, & The Animals, etc were imported.

BIZ & RELATED: Studebaker-Packard made seat belts stand equip. Barbie at the Beach (including Ken). Hasbro intro’d GI Joe. The Value of the Dollar (Grey Publishing, 2009) stated that Vending Machine Sales totaled $3.5 B. (Today, the National Automatic Mdsing Assn claims $19 B to $29 B. Needless to say, the 2014 list of Vending Machine items sold is infinitely greater than in 1964.)

THE YEAR RECAPPED IN DATA

Not to downplay the historical significance of the remarkable events of 1964, but we’re here to uphold the significance of Mary Poppins and the Mustang on their 50th B-days. Both are part of our culture and its smiles. Poppins “lives on” thx in part to its songs and a 34 letter word. Ford on the other hand has just announced that its “horse” & its hp will now gallop, globally. Congrats to 50 yrs to both icons. Hppy B-day!

Table 1 compares the world’s of 1964 & 2014. As for $$ & ¢¢ items the Min Fed Wage has grown the least (5.8 times). Next smallest growth (ONLY 6.7 times) is the McD burger. Since 1964, the prices of an Avg New Home, a Mustang and a gal of gas have all grown b/t 11 & 14.4 times. WOW!

Table 2 details the 15 Biggest Domestic Movie Box Offices of All Time. (in 2014$$). It also offers Adjusted Production Budgets, Audience Evaluations (Rotten Tomatoes) and Oscar Noms & WINS. Given these data, it is easy to acclaim Gone With The Wind & Titanic overall winners. Having said that, we must acknowledge the very strong showings by Sound of Music, Dr Zhivago & Mary Poppins. They all have extraordinary Domestic Box Offices AND at least 10 Oscar Noms with a min of 5 Wins. ALL movies in our TOP 15 list received at least an 83% Rttn Tomatoes score. Where Sound of Music & Mary Poppins excel is that they represent a dying (or maybe even dead?) genre of movie, the MUSICAL. We think that this makes these movies even more impressive. Congrats to them!

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About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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