A RECENT HI$TORY OF THE NFL’$ BE$T VALUED TEAM$

A RECENT HI$TORY OF THE NFL’$ BE$T VALUED TEAM$

According to Forbes the BE$T valued team$ at the start of the 2014 NFL season are DLS, NE, NYG, HST, NYJ, WSH & PHL in that order. What makes these franchises so well valued? Using Forbes’ numbers, we calculated that 61%+ comes from the Sport, itself (succe$$, etc), 17%+ from the Market, (ie Metro Area) 14%+ from the Stadium and 7%+ from the Brand. Below we simply tabled the increase in value from 2005’s report as compared to 2014’s (10yrs) data. We also noted ALL SB teams (W & L) from 2000 and Metros with at least 4 M Residents. THE DATA SPEAK FOR THEMSELVES. There are 32 NFL teams. We divided them into TOP & BOTTOM ½ s.

From the TOP ½ of the table (above the line) came:

20 of 28 (71%) SB teams since 2000. (Therefore, 8 came from the BTTM ½) ;

11 of 14 (78%) teams from Metros with a population of 4M or more; and

11 of 16 (69%) teams that had a New or Renovated Stadium b/t 2000+2014!

T-1: FORBES’ NFL Team Values (2005 & 2014) with SB, Metro Population, & Stadia Data

SB from 2013

Rk

Team

Value ’14

Value ’05

At Least 4 M Metro Pop

Stadium Built/Renova ’00-‘14

W

L

 

 

($ M)

($ M)

 

1

DLS

3,200

1,063

201.03%

’08 ; ’12

2

NYG

2,100

806

160.55%

’02, ’04, ’05

’08,’12

3

NE

2,600

1,040

150.00%

4

NYJ

1,800

739

143.57%

’13

5

SF

1,600

699

128.90%

’07

’10

6

IND

1,400

715

95.80%

7

HST

1,850

946

95.56%

’07

8

CHI

1,700

871

95.18%

9

WSH

2,400

1,264

89.87%

’05

10

PHL

1,750

952

83.82%

11

MN

1,150

658

74.77%

’01 ; ’13

12

BLM

1,500

864

73.61%

’06 ; ’09

’11

13

PIT

1,350

820

64.63%

14

ATL

1,125

690

63.04%

’11

15

GB

1,375

849

61.96%

’06

16

SEA

1,330

823

61.60%

 

17

DVR

1,450

907

59.87%

’10

18

NO

1,110

718

54.60%

19

MIA

1,300

856

51.87%

’09

20

AZ

1,000

673

48.59%

21

SD

995

678

46.76%

22

KC

1,100

762

44.36%

’03

23

OAK

970

676

43.49%

’04

24

CAR

1,250

878

42.37%

’03

25

TB

1,225

877

39.68%

26

JAX

965

691

39.65%

27

CIN

990

716

38.27%

’00

28

TN

1,160

839

38.26%

29

BUF

935

708

32.06%

30

CLV

1,120

892

25.56%

31

DET

960

780

23.08%

’00

’02

32

STL

930

757

22.85%

 

 

 

AVG

1,428

819

74.36%

Please appropriately attribute. ©THX to Yen Ju Lee, R. Rouse, Vidhya Natarajan, Ian Young & Eric Baumgardner for all your help & THX to our readers for your minds & your time.

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About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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