WHEN “0” TOLERANCE$ MEETS NON “0” BUCK$!

Congrats to the MN Vikings for again reversing its field of direction. Mr. Peterson is once more de-activated, Congrats. The silliness to posture “Due Process” AGAINST “Domestic Violence / Abuse” is clearly upsurd. Mr. Peterson is paid though de-activated.  We offer there is NO lack of due process but, rather a continuing exposure of the NFL happenings as Radisson and An Busch talk the ONLY language the NFL knows, $$! Congrats to the Vikings, Radisson and An Busch for doing the right thing± or perhaps neither sponsors wants to be caught on the wrong side of public opinion!

Thx,

Mike Bernacchi

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About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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