FROM TMZ to P & G

Finally, some real action in the Nat’l Freak-Out League. Look we think it’s grand NFL has a new VP of social responsibility, Anna Isaacson. Congrats! It’s a real forward move that Lisa Friel, Deana Garner and other females will be permanent fixtures in helping the NFL teach about Domestic Violence and punish such behavior. Congrats to these women and the league for readying a comprehensive anti-violence program! The NFL is doing what it needs to do to survive the worst sports scandal in the history of sports. We doff our game day caps. And, that’s a problem that we are STILL doffing our NFL game caps. NO CONGRATS TO US, the FANS! We know however, it is ONLY b/c the court of public opinion has spoken and spoken LOUDLY in today’s age of the social media (that is a fast moving wildfire court that has embarrassed the NFL, Goodell, etc) that has moved them to action. Finally, are we know, that Radisson suspended its Vikings’ sponsorship; and An-Busch said the NFL’s standards were morally inferior to its standards. Congrats! Nike dropped Mr Rice. Congrats! As far as we’re concerned that’s all Cotton Candy, though. We were waiting for P & G to definitely speak and NOW they have, finally. While the NFL apparently is still “IN” with virtually all its sponsors, P & G with its wonderful “Oct Breast Cancer Awareness Campaign” is OUT! The Court of Public Opinion regarding this most family friendly sponsor of all NFL sponsors has forced it to be more than a “powder puff” and if you kindly forgive the pun, much more than a Cover Girl! THANK YOU, SOCIAL MEDIA & P & G! Of course we applaud that fact that NFL is totally committed to educating its players about DOMESTIC VIOLENCE and that it has an agreement with the Nat’l Domestic Violence Hotline, DOUBLE CONGRATS! Having acknowledged all that, the NFL is still almost an $10 B revenue league per year. Yes! it has donated $4½ M to Breast Cancer b/t 2009 -2013 OR about .0001% of its rev during that time (See Polly Mosendz [polly@thewire.com]). Listen, the Nat’l Freak-Out League ONLY understands $$ or the lack of it. GO P & G! We hope many sponsors follow suit and then re-engage AFTER the NFL becomes credible again. FANS your responsibility is to make those incredible TV ratings tank! Turn it off or don’t turn it on.

Thx,

Mike Bernacchi

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About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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