You scream, I scream, we all scream for H-Ween’s “iced” screams!  The recent NRF Prosper Insight & Analytics H-Ween survey estimates that 80.7M (66.2%) of US adults will celebrate H-Ween 2014. With slightly more women than men celebrating H-Ween; dressing pets in costumes; handing out candy; carving a p-kin; taking kids trick or treating; and a much higher % of females  (52.3% vs 40.9% males) decorating homes/yards, H-Ween MUST be a delightfully overwhelmingly distaff-edly inspired day!  Well, NOT REALLY. Here’s the other side of the story. MEN are more likely to:


About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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