Of the 10 Playoff teams: (See Column 10 with ü and WC (Wild Card) designations for Playoff Teams)

  • 4 were in ForbesTOP 10Best Valued” Teams (LAD #2; SF #5; STL #8; & LAA #10)
  • 3 were from MLB’s TOP 10 Team Payrolls (LAD #1, DET #6 & SF #8)
  • 2 were from the 10 Biggest Metro Population Areas (LAD #2 & LAA #2)
  • 5 were from the TOP 10 Home Attendances (LAD #1, STL #2, SF #4, LAA #5 & DET #7)
  • 3 were from the TOP 10 Road Attendances (LAD #2, PIT #3 & SF #5)

THE COLLA$$U$ & CATA$TROPHE THAT ARE THE KAN$A$ CITY ROYAL$At the start of the MLB season the Kansas City Royals were 50-1 “favorites” to win the World Series. ALL of the 2014 PLAYOFF teams had BETTER ODDS than did the KCR. (LAD at 7-1, DET at 8-1; WSH at 11-1; LAA at 20-1, OAK at 20-1; SF at 20-1; PIT at 35-1 and BAL at 40-1); Nonetheless, the KC Royals have prevailed to be 1 of 2 teams in this year’s Fall Classic. There were ONLY 9 teams that had WS odds longer than KC (TOR,CHC,NYM,MLW,MIA,COL,SD,MN,&HOU) They ranged from 65-1 to 250-1.  Beyond the Las Vegas odds of winning the WS, KCR’s data has been summarized below from the above table.

  • The Royals are valued at $490M by Forbes or #29 of 30 ONLY TB has a lower evaluation.($485M)
  • The KCR have the 25th highest Payroll at $5M. The avg team payroll is $112,219,082.
  • KC is the 2nd smallest metro market for MLB (ONLY MLW is smaller)
  • The Royals have the 25th BEST Home Attendance and the WORST Road Attendance. That’s right, the WORST!


About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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