THE OTHER SIDE OF 600M LBS OF H-WEEN CANDY (UPDATED)

CANDYLAND CONSUMPTION: A VISUAL

T-1: The Sugared Skyways, Waterways and Hiways of

Planes, Ships & Automobiles

Boeing 747

Titanic

Caddy EXT (SUV)

Weight

358,000 lbs

100M lbs

5,800 lbs

#Needed

1,676

6

103,448

Length

231 ft

883 ft

16.75 ft

Total mileage by length

73.3 miles

1 mile & 18 ft

328.2 miles

According to Nielsen.com Americans will purchase about 600M lbs of H-ween candy (and spend $2.3B doing it [NRF]). If you are interested that’s approximately the wt of 6 Titanic ships or 1,675 “MT” Boeing 747s or 103,448 Caddy EXTs (SUVs). T-1 tells all including the # of f 747s, Titanics and SUVs needed to total 600M lbs. For those of us that are visually challenged, 6 Titanics stem to stern would extend 18beyond 1 mile. Our 1,675 Boeing 747’s would span 73.3 miles (from DET to 1/2 way b/t Toledo and Bowling Green) or our 103,448 Caddy SUVs would be bumper to bumper autos that would extend 328.2 miles (of the 365 miles needed to travel from Detroit to Louisville). We hope our lengths and weights table above will have provide a “sweet visual” of the volume of H-ween candy that we Americans face and some real chuckles. While many children greatly enjoy H-ween candy, most don’t understand the health implications. According to InshapeMD, an avg bag of H-Ween candy contains b/t 3,500 & 7,000 calories. WOW! That’s enough to severely impact the “super speed” of any of our tiny super heroes running around this H-ween. According to Loyola Medicine, there is an avg of 3 cups of sugar in each bag (on top of all those calories) giving little Supermen (& Batgirls) just enough power to stay up ALL night! GOOD LUCK!!

600M lbs of candy means that there is enough candy purchased at H-ween time to give 15/6 lbs of candy to EACH & EVERY AMERICAN (as the US approaches a pop of 320 M). In actuality there will be ONLY 162M Americans celebrating H-ween (NRF) so that means a robust 3 lbs+ of H-ween sweets for each of us celebrating H-ween. B/C we love Reese’s PB Cups and b/c they are a H-ween staple, let’s see what a few of those lovely chocolate peanut butter pucks do to us. How are we able to counteract those delightful destroyers of our bellies and their harassing impact on our belt buckles? A typical 2-pack of Reese’s, contains about 210 calories! Not a big deal right? Well, the amount of activity needed to “burn off” these delectable delights is REALLY scary. The consumed calories of one 2-pack (for a 150 lb. person) can be neutralized by Hiking 58 mins, Biking 44 mins, or Walking 78 mins (T-2)! And for you golf pros out there, don’t even THINK of using a golf cart. If you carry your clubs for 18 holes of golf it will take you 64 mins to neutralize those RPBC calories. If you use a cart it will take 36 mins longer. The secret Tiger Woods, is that YOU MUST SWING THE CLUB AND WALK TO YOUR BALL. While there are many ways you can go about eliminating those RPBC calories, you can determine from T-2 whether the punishment time fits the eating crime. Considering that many Trick-Or-Treaters/Halloween Fanatics will eat far more than just 1 pk or 2 pks or etc, etc, etc! T-2 provides the “calorie burn” for 12 different activities; 3 diff wt classifications (50 lbs, 200 lbs & 250 lbs) and for consuming 2 pks OR 3 pks whether you’re a 150 pounder Ballroom Dancing “off” a 2 pk in 2 hrs & 4 min or whether you’re paddle boating “off” a 3 pk at 200 lbs (That would take hrs). T-2 permits you to optimize your eat-exercise ratio and decide if your eating crime is worth your exercise time.

Hppy H-ween!

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About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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