This $cope ain’t about $F’s $outhpaw $linger Madi$on Bumgarner $ilencing the $wings and the hope$ of KC, NO; it is however, about the fact that the World Series is a TV screen silencer, a bummer, a “non-$tarter” (pun intended) no matter whose pitchin’!!! On Tues night (Oct 21), Game 1 of the WS FOX drew 12.2M viewers “making it the lowest rated Game 1, EVER. (NYT by Mauhler & Carter, 10/23/14) EVER!EVER!!!EVER!!!

As Ira Bondway (Bloomberg BizWk) noted, MLB CHANGED its TV sched this yr to avoid 800 lb gorilla (NFL) headbutts as much as possible. A Tues start (instead of Wed) to the WS meant that Fox’s WS avoided 3 potential embarrassments (2 Thurs Night Footballs and 1 Monday Night Football). Instead, the ONLY sure helmet concussion came from last night’s G-5 vs NBC’s SNF (GB vs. NO). If NBC’s SNF avg’d its usual viewing audience b/t 17M & 20M viewers (unless there is a Peyton Passing Special) and with G-5 grabbing a 12 to 13M, then we had better “CALL THE EMS UNIT!” If the WS 2014 does NOT see a G-7, we GUARANTEE it will be the smallest viewed WS EVER! (The smallest to date is the WS 2012 when the SFG swept DET. The avg viewing audience was for that WS 12.7 M.) If there’s a G-7, we may well STILL guarantee it?! Putting the WS TV audience into perspective was the aforementioned NYT article which stated that the World Cup Soccer match b/t the US & Portugal (this past summer) drew 25M viewers (or by our estimation, that is approximately the WS 2014’s TV draw of G-1 AND G-2, together!) ANYQUESTIONS? ( For those who care, recalling T-4 from Scope Vol 24 Issue 114 we rediscover that Sun Night Football’s 30 sec ads cost $627,000,[with its usual 17-20 M viewers] Thurs Night Football costs $483,000 [with its 16M± audience] and WS ads cost $470,000 with its scrawny 12 to 13M viewership.) Who do you think is getting screwed, here?


  • Having concussed and discussed the WS v NFL thing, we love FOX’s MLB’s “silver lining” on the small screen. Fri night’s (10/24) 3rd WS Game (b/t SF & KC) was Fox’s best Fri Night (a notoriously poor TV viewing night) since Jan of 2013.
  • While the NFL had sterioided itself into TV’s “top tier”, MLB and its WS has morphed itself into a strong local market sport with KC and SF leading the way in WS 2014. (The same localness phenomenon occurred during the regular season, see Scope Vol 24 issue 112 for more info.)
  • As Hispanism continues to grow, in the US, Fox’s current Spanish telecast (Fox Deportes) of the WS is the highest rated WS in Spanish language TV history!

Source: These 3 s have been brought to you by TV By the Numbers, Amanda Kondolosjy

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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