At the current time, Americans are saving $1/3M – $1/2M on gas prices every day! Our family of 4 with 2 drivers is saving $12 ½ per wk per driver or $96-$100 per month for 2 drivers. It amounts to $ 1 ¾ per day per driver. This is based on the current savings of $1 per gal vs last year prices and maintaining those savings for 1 month. (Our proverbial-theoretical month.)
Mike is making a contribution to Murray Feldman’s Fox 2 report (12/26/14) on how much Americans are saving on gas spending today given a $1 per gal less vs last year.
· $96-$100 per month (2 drivers)
· $48-$50 per month (1 driver)
· $25 per wk (2 drivers)
· 12 ½ per wk (1 driver)
· $1.75 per day (2 drivers)
· 87 ½¢ per day (1 driver)
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About bernacmd
For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends."
A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few.
At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing.
Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu.
Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE:
Yen Ju Lee
Robert Rouse
Vidhyasagar Natarajan
Eric Baumgardner
& Ian Young
