Monthly Archives: January 2015

SOLD OUT! SOLD OUT! SOLD OUT! SOLD OUT! SOLD OUT!

COMMISH GOODELL WITH THE SHADOWED WING SPAN OF A PTERODACTYL, GIVEN HIS “SELL OUT” The shadow looms large over U of PHX stadium where the SBXLIX will be played and Game Day 290 pg Programs will be sold. Mr Goodell’s … Continue reading

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AMERICAN SNIPER: A DIRECT HIT AT THE BOX OFFICE

THE BE$T OF TIME$ & THE WOR$T OF TIME$ Much has been written about both the great controversy & box office $ucce$$ of Am Sniper. Based on their inflated coverage and inflated $$, (T-1 corrects ALL movie $$ to 2014 … Continue reading

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SuperBowl Weekend Media

Mike will contribute to a discussion of SB ads with -Warren Pierce, WJR (Sun at 7:10 AM) -WWJ at 9:30 AM Sun Feb 1 -WWJ at 6:30 AM on Mon Feb 2 -Brent Snavely DFP Sun Night Feb 1

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IS SB 2015 SOMEWHERE B/T “NO MORE” & DADVERTISING

A BIT O’ RECENT HISTORY Almost ⅔ of US Citizens AND Ad Execs believe that the NFL’s recent domestic violence issues will impact SB 2015’s advertising (Am Assn of Ad Agencies). Lest we pile on, the NE Pats “Inflate-Gate” has … Continue reading

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WJR Radio 1/24/2015

Mike is going to contribute to WJR on Saturday 1/24/2015.  Mike will talk with Gene Fogel to report about the strong turnout of a crowd that went to the NA auto show.  Tune in to WJR 760 AM to learn more!

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$UPER BOWL $PENDING GROW$ BY 15.7% WOW!

PARTY DOWN DUDE$ & DUDE$$E$, PARTY DOWN How would you like to be associated with an economy that is expected to grow by almost 16% this yr. Well, guess what, you are (China’s growth in the last 2 yrs is … Continue reading

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$O, WHAT’$ THE $CORE?

Super Bowl Sun, the Holy Grail of TV viewing, is w/i eyeball distance. NBC (SB 2015’s televising network) begins its Pre-Game coverage and TV domination at 2 PM and won’t “give up” its eyeball awe$omene$$ till…? NBC is bringing in … Continue reading

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SUPER BOWL AD NAUSEAM: AMERICA’S MARKETING HIGH SCHOOL STUDENTS TO ANALYZE ADS

University of Detroit Mercy, Oakland Schools, Immerse2learn.com, Wayne RESA Provide Unique Forum for Student Advertising Review FOR IMMEDIATE RELEASE From The MIKEROSCOPE As you watch the Super Bowl on Sunday, Feb 1, think of the hundreds upon hundreds of high … Continue reading

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WWJ Report 1/20/2015 SBXLIX

Mike contributed to Jeff Gilbert’s (WWJ) report (on 1/20/15) regarding the auto ads lack of presence during SBXLIX. He noted that BMW, KIA, Mercedes, Nissan, Toyota, and its Lexus were “starring” with most producing 60 sec ads. He stated that … Continue reading

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THE DOOM$DAY $UPER BOWL?

DR STRANGELOVE / HOW I LEARNED TO…. LOVE THE BOMB…. 1964 (3 yrs b-4 SB I) was filled with the Cuban Missile Crisis, the Cold War, H bombs, etc and a 95 min BLK COMEDY called Dr Strangelove with Peter … Continue reading

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