WWJ Report 1/20/2015 SBXLIX

Mike contributed to Jeff Gilbert’s (WWJ) report (on 1/20/15) regarding the auto ads lack of presence during SBXLIX. He noted that BMW, KIA, Mercedes, Nissan, Toyota, and its Lexus were “starring” with most producing 60 sec ads. He stated that there are many reasons why there were few auto ads in this yr’s SB. Perhaps, most importantly the autos increasingly want some real ROI when buying a $4½M ad. Increasingly, advertisers realize that a SB ad probably costs more like, $10M± by the time ALL production and other costs are paid.

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About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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