SOLD OUT! SOLD OUT! SOLD OUT! SOLD OUT! SOLD OUT!

COMMISH GOODELL WITH THE SHADOWED WING SPAN OF A PTERODACTYL, GIVEN HIS “SELL OUT”

The shadow looms large over U of PHX stadium where the SBXLIX will be played and Game Day 290 pg Programs will be sold. Mr Goodell’s 260+ MT “words of welcome” (inside the aforementioned program) has a wingspan of a pterodactyl. Furthermore, the credibility of his welcome is ONLY matched by R M Nixon’s famous 1973 statement of “I’m not a crook”. Mr Goodell’s 3 pars of welcome COMPLETELY FAILED to acknowledge the league’s mishandling of domestic violence and HIS overwhelming responsibility in the matter. To admit, ask forgiveness, repent and restore the league’s damaged reputation were absolutely necessary. The AZ sun is no match for the commish’s LONG and ALL COVERING SHADOW. He truly has “sold out”! (Pterodactyls can’t fly and neither can the commish’s inaction and secrecy!)

COINCIDENCE AND COMPETITIVENESS OF “SOLD OUT” SB ADS

NBC’s SB ads are finallySold Out” as are ALL of the SB Game Program ads. Among them are 7 brands that we shall see on SB Sun. They are Bud Light, Dove’s Men Care Products, Mercedes Benz, the “No More” (anti domestic violence ad that was produced by a combo of 13 orgs proclaimed No more violence using NFL stars.) The NFL FINALLY embraced and it “partnered with” it. Pespi/Katy Perry (½ time sponsor & entertainer), and Skittles (Wrigley). For all those who long for the smell and feel of lug nuts, there are other auto and auto related firms who have purchased space in the SB Game Day program. They are Honda (not advertising in SB 2015), GMC (while not SB advertising this yr it continues through many years) to back cover of the SB Program (GM’s Colorado is the MVP mobile AND GMC is a NFL sponsor as well). Other auto/auto related Program ads include Pep Boys, Line X (truck lines), Sylvannia (hdlamps) and Valvoline.

HIGH GAS PRICES “SOLD OUT” TODAY VS 2012’s SB REALITY

We’re back driving about 3T± miles per yr or 250 B miles per mo. SB 2012 saw the NYG beat the undefeated NEPats 21-7 in Lucas Oil Stadium. While the Pats LOST its bid for an undefeated season, Americans lost more that SB time. The AVG PRICE for 1 gal of ALL SHADES/ALL GRADES OF GAS was an unbelievable $3.50. WOW! It was the highest price at SB time, EVER! SB 2015’s gas price (of all shades/grades) is $2.133 per gallon, the lowest since SB 2005 (when the avg price was $1.953). The savings b/t SB 2012 & 2015 is a remarkable $1.367 per gal which means that Americans will pocket $13.67 B over the hypothetical SB mo. That’s enough money to give EVERY M,W & Kid in the US a GAS BONUS CHECK of $42.72 each. (All gas consumption data assumes 25 miles per gal)

Our hypothetical fam of 4 with 2 drivers (who each drive 12,000 miles a month) will save a whopping $131.23 that mo. VS the “tank job” it rec’d during SB 2012. In other words our family would have enough $$ to match what almost avg adult viewers will spend on SB 2015 (NRF predicts $78 per adult viewer). From your tank to your tummy!

THE SUPER BOWL NATION

If the aforementioned 1 mo savings of $13.67 B was the GDP of a country called Super Bowl (or THE BIG GAME NATION low) would be the 148th biggest economy in the world. It would be nestled b/t Niger at #147 ($13.98B GDP) and the old 148th country Haiti (GDP = 13.42B) making the nation of SB one of the world’s 2/3 biggest economies.

DO STOCK PRICES THE MON B-4 THE SB VS THOSE THE FRI AFTER THE SB GROW OR NO?

We are comparing the of Stk Prices of Auto & Bev SB advertisers the Mon b-4 the SB of 2011 with the Fri after SB 2014 for SB Advertisers. In short did the value of stock prices grow or no for those SB advertisers? To answer that question we took a snap shot of the autos & bevs b/t 2011 and 2014. Surprisingly, we found that AUTO stk prices grew slightly more quickly than did the BEVS. We chose 2011 b/c there were many auto advertisers vs 2010 (our 1st choice). Having said that here are our exploratory results:

AUTO STOCK PRICES OVERALL +21.1%

-VW grew 63.5%

Toyota grew 42.8%

Fiat Chrysler & Chrysler grew 2.7%

Ford, GM & Honda’s stock prices slightly decreased during the designated time period

BEVS STOCK PRICES OVERALL +18.1%

-AnBusch +76.0%

-Pepsi +24.7%

-Coca Cola -39.6%

There are many potholes & pitfalls to our analysis. AT BEST it is a relationship study with NO causation inference possible. There is NO control group. The fact that we started b-4 SB 2011 and finished after SB 2014 compromises and complicates our study’s results. Doing a vest pocket (“Q&D”) study at best continues the conversation of the value of SB advertising, which is a very timely question today. Surely stock prices must enter into the discussion of SB advertising. (We shall continue to EXPLORE stk prices & SB ads)

EACH PARTICIPATING CITY’S EMOTIONS & ENERGY ARE “SOLD OUT”

If the cities (metro areas) below were competing against each other, BST wins in each category except the Commute Time with the longest drive to work. SEA has the 2nd biggest Population with PHX having the 2nd biggest Med Family Income & Med Home Value. The best Commute Time is won by SEA. B/T BST & SEA, BST wins! At the end of this city comparison PHX really is the winner b/c it is hosting its 3rd SB with an NFL estimated Econ Impact b/t $450 M & $550 M and well over $1 B for its 3 yr total. WOW!

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About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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