Monthly Archives: February 2015

LIGHT$, CAMERA$, FRICTION!

VIEWERSHIPS & AD RATES: THE OSCARS VS SB  T-1: BEST MOVIE BOX OFFICE WITH OSCARS VIEWERSHIP & AD RATES AND SB VIEWERSHIP & AD RATES Year Oscars Super Bowl Best Picture Dom Box Office in M $$$a Host Viewers Millions … Continue reading

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AND THE O$CAR GOE$ TO…

With the Super Bowl and Grammys in our rear view mirror it’s time for Hollywood to honor its BEST with the (87th Annual Academy Awards.)  This yrs Oscars will have a strong act to follow given last yr’s Ellen DeGeneres … Continue reading

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“THE $TAR$” ALSO SEE “THE $TRIPE$”

Swag Bag History by Estm Value Year Value Source Δ 2011 $75,000 CBS Local N/A 2012 $62,000 Time -17% 2013 $48,000 Biz Insider -23% 2014 $80,000 CNN Money 67% 2015 $160,000 CNN Money 100% There are many intriguing parts to … Continue reading

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NBA’$ “FORTUNE” COOKIE & THE CHINE$E NEW YR

                                         MR LEE, MR LIN, MR YI, MR YAO and MR WOW! Mr. Yen Ju Lee (a UDM PhD student in Clinical Psy and a wild NBA fan) was chatting with us recently about the incredible growth of basketball … Continue reading

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Recent Media with Mike

Mike contributed to WWJ’s health reporter Dina on Mon b/c of Puff’s exaggerated flu season numbers in a full pg DFP ad. Mike contributes Tomorrow to Feldman’s 4 FOX-2 AM newscasts regarding the $89 that a family of 4 with … Continue reading

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V-Day Gasonomics 2015

The avg price of 1 gal of “all grades all shades” gas as of Mon 2/9/15 was $2.276 (which is $14.3¢ higher than the Mon b-4 SB Sun). With that said, it is $1.401 lower than 2 yrs ago the … Continue reading

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OUR ANNUAL $PETACULAR V-DAY I$$UE

We shall spend a mind boggling $703 M on our PETS for V-Day 2015. We’ll spend more on our Significant Others, Other Family, Kids & Teachers and Friends, but less on Co-Workers and Others than we shall on PETS. Given, … Continue reading

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V-DAY 2015: WE REMEMBER OUR $IGNIFICANT$, FAMILY & FRIEND$ WITH JEWELRY, AN EVENING OUT & PO$IE$!

$18.9 B: WOW! Suppose, we were to tell you that there was a “minor” holiday where there was NO time off from school or work AND no real religious revelry either, what would you think? Take 2 aspirins and go … Continue reading

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Post Super Bowl Media

Mike discussed Super Bowl Ads with Fox 2 News on Monday Evening.  Check their website  for the scoop.  Mike also contributed to an upcoming USA Today article about the ads as well.  So keep an eye out folks.  Below is … Continue reading

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