V-Day Gasonomics 2015

The avg price of 1 gal of “all grades all shades” gas as of Mon 2/9/15 was $2.276 (which is $14.3¢ higher than the Mon b-4 SB Sun). With that said, it is $1.401 lower than 2 yrs ago the Mon b-4 V-Day. Those savings for our mythical V-Day month materializes into $14.01 B for our economy (Our calculations are based on 3 T miles traveled in 1 yr with an avg gas consumption of 25 mpg). If V-Day was a Nation (V-Dayland) with the purchasing power (GDP) of $14.01 B it have the 147th biggest economy in the world and be sandwiched b/t Kosovo at 146th and Niger (formerly at 147th, but reranked to 148th b/c of V-Dayland). As such it would be a top 65% economy in the world. JUST 4 THE RECORD $14 B is 74% of what will be spent for V-Day 2015 ($18.9 B).

For our 4 person family with 2 drivers each driving 1000 miles a month with a 25 mpg, we calculate a total fam savings of $112.08 for our mythical V-Day month.

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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