Recent Media with Mike

Mike contributed to WWJ’s health reporter Dina on Mon b/c of Puff’s exaggerated flu season numbers in a full pg DFP ad.

Mike contributes Tomorrow to Feldman’s 4 FOX-2 AM newscasts regarding the $89 that a family of 4 with 2 drivers will save in gas during V-Day month ($1.11 per gal VS V-Day 2014).

Mike will contribute to Murray Feldman’s Fri night 5 PM FOX 2 telecasts on how much Millennials are spending on pets this V-Day especially as comparted to Gen Xers.

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About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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