With the Super Bowl and Grammys in our rear view mirror it’s time for Hollywood to honor its BEST with the (87th Annual Academy Awards.) This yrs Oscars will have a strong act to follow given last yr’s Ellen DeGeneres performance. With her popularity, the pizza delivery AND the Samsung “selfie” stunts, the show was seen by a domestic audience of 43.7 M. It was the biggest audience since 2000 when American Beauty won b-4 46.3 M. Last yr’s audience #s surely wasn’t hurt by Leonardo DiCaprio & Matthew McConaughey being nominated for Best Actor. This yr Actor & Comedian Neil Patrick Harris will be hosting. He isn’t new to the award hosting gig as he has also hosted the Primetime Emmys & Tony Awards in the past. A good host can go a long just ask Seth McFarlane who hosted in 2012 with a domestic audience that barely pushed over 40M. This yr’s show isn’t short on star power such as Steve Carell, Bradley Cooper & Michael Keaton are Best Actor. Juilanne Moore & Reese Witherspoon are Best Actress nominees. With all these big names and the controversy & box office around American Sniper the Oscars will count 40-43 M.
|Table 1: Best Picture Nominees|
|Dom Box $ M||For
|% Frgn Box||RTTN TOMT||USA 2DAY||Noms||Odds|
|Grnd Budapest Htl(R)||3/7||100||$26.1||59.1||$115.5||66%||92||***½||9||33/1|
|Theory of Evrythg(PG13)||11/7||123||$15.0||33.3||$65.1||66%||79||***||5||50/1|
|*Grand Budapest Hotel Budget was $23 M Euros converted to US $ = $26.1M|
In T-1 we see all of this yr’s BEST PICTURE nominees. When it comes to box office $$ & ¢¢ American Sniper is a runaway with more than $300M at the Dom Box. The 2 heavy favorites for Best Picture are Birdman & Boyhood. Boyhood won Best Pic at this yrs Golden Globes which historically hasn’t meant much at the Oscars, but during the last 3 yrs the GG winner won Oscar Gold & Best Pic. Birdman & The Grand Budapest Hotel led the way for total Oscar noms this yr. The Grand Budapest Hotel also led the way in total For Box by a big margin bringing in over $115 M almost double its Dom Box total ($59 M). The old saying goes “you have to spend money to make money” well that may be the case in BIZ but NOT when it comes to Oscar Gold. Only American Sniper spent more than $50 M to make, the rest spent significantly less $50 M. The last film to win Best Pic with a Prod Bdgt of more that $50 M was The Departed ($90 M) in 2006. The Oscars lesson is that you don’t need to spend gold to get GOLD!