“THE $TAR$” ALSO SEE “THE $TRIPE$”

Swag Bag History by Estm Value
Year Value Source Δ
2011 $75,000 CBS Local N/A
2012 $62,000 Time -17%
2013 $48,000 Biz Insider -23%
2014 $80,000 CNN Money 67%
2015 $160,000 CNN Money 100%

There are many intriguing parts to the Oscars which include the Red Carpet; who’s driving or being driven in what; who is wearing what; and what the heck is in that Swag Bag that ALL the nominees receive at their doorstep (the day after the Oscars).  Below are 11 published items that amount to $123,650 or just over ¾ of the total $160,000 “goodie grabs” this yr.

  • Psychic Reading: Olessina Kantor, Enigmas Life jets to all nominees to teach them mind control, gave a horoscope reading etc.                                       – $30,000
  • Custom Furniture: designed by architect Elena Foccoli. – $28,000
  • Silvercar Rentals: This all Audi car lets you “whirl” all year. – $20,000
  • Rocky Mountaineer: A luxury train ride through the mountains. – $14,584
  • Glamping Adventure: A tour designed by Torrando. Hike, bike an camp as private chefs prepare your meals including pork loin sandwich, chilled mango soup, etc.  – $12,500
  • Italian Luxury Hotel Pkg: 3 nights in Tuscany, 3 in Lake Como & 3 in Sorento. – $11,500
  • Ventura Lipo-Light: LED light helps you lose 3-9 inches in 3 wks +/-(if celebs need it) – $4,068
  • Mediterranean Sea Salts: from La Baleine “like is has been for 2000 yrs”. -$1,548
  • Hair Follicle Stimulant: From Wellness 360 Center comes “polypeptide enriched media &
  • wound technology that helps revitalize the scalp.”           – $1,200.
  • Pulseware Vibrator: This vibrator has patented med tech from After Glow.           – $250
  • Hydoxycut: gummies, shakes & bars to keep thin and think thin. – $45.94

The hidden winner in The Swag Bag is rarely the nominee himself or herself but a distant family member like a “lost” aunt or uncle.  EXACTLY, it is Uncle SamCNN reports that he will likely be “gifted” with an avg of $40,000 per bag.  We guess we know why the Prez is such a Hollywood fave?  With the space remaining, we want to capture some of the exotic items in The Swag Bag in 2013 & ’14. (The $400 statue is not taxable unless sold, which is not for sale).

  • Vampire Facelift: that reinjects blood platelets into face, ridding wrinkles. – $5,000
  • Pet Electrolyte Therapy: to improve the life quality of your fave being. – $1,571
  • His & Her Mace Set: of Mace Pepper. He has camouflage; She has pink. – $120
  • Starting Over: book to learn to cope with Oscar                                      – $24
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About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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