Monthly Archives: March 2015

SO, WHAT DOE$ $1.134 B REALLY MEAN?

As noted in our upper left hand corner box, March Madness, generates an astonishingly amount of ad revenue each year, in 2014 alone it brought home $1.134 B! If March Madness (MM) was a nation with a GDP (purchasing power) … Continue reading

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Mike in the Media

Mike contributed to JC Reindl’s article (DFP 3/21/15) on Citicorp’s 1 min ad touting its investment in America’s comeback kid the city of Detroit.  JP Morgan has recently had a similar ad.

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HPPY ST MAEWYN SUCCAT DAY

THE SAINT, THE MAN, THE LEGEND   Maewyn Succat (St Patrick) was born in 389± and died in 461±. (Most accounts give 3/17 as the date of his death, though some sources say he was born on 3/17). He was … Continue reading

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INCREA$INGLY, MINORITY MARKET$ FIND THEIR WAY TO BUYING POWER DOLLAR$

EXECUTIVE SUMMARY The US’s population has increasingly become more diverse. In 1950 racial diversity was 4% of the population while Hispanic ethnic diversity was ONLY 2.1% By 2018 racial diversity will be 6% with Hispanic ethnic diversity being an astounding … Continue reading

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Mike in the Media

1. Mike contributed to Laura Berman’s Mon (3/9/15) article (Det News) on customer service 2. Mike contributed to Murray Feldman’s Fox news clip about Women Owned Bizes. (Women own 31% of all bizes; have 14% of all employees and 11% … Continue reading

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