Monthly Archives: March 2015
As noted in our upper left hand corner box, March Madness, generates an astonishingly amount of ad revenue each year, in 2014 alone it brought home $1.134 B! If March Madness (MM) was a nation with a GDP (purchasing power) … Continue reading
Mike contributed to JC Reindl’s article (DFP 3/21/15) on Citicorp’s 1 min ad touting its investment in America’s comeback kid the city of Detroit. JP Morgan has recently had a similar ad.
THE SAINT, THE MAN, THE LEGEND Maewyn Succat (St Patrick) was born in 389± and died in 461±. (Most accounts give 3/17 as the date of his death, though some sources say he was born on 3/17). He was … Continue reading
EXECUTIVE SUMMARY The US’s population has increasingly become more diverse. In 1950 racial diversity was 4% of the population while Hispanic ethnic diversity was ONLY 2.1% By 2018 racial diversity will be 6% with Hispanic ethnic diversity being an astounding … Continue reading