The Asian Invasion

A CAPSULE

36 yrs ago Congress established Asia Pacific American Heritage WK. In 1992, it became a month. May was chosen b/c of its historical significance. In May of 1843 the US received its 1st JAPANESE immigrant. 26 yrs later (in May) the transcontinental railroad was completed, thx in large part to the extraordinary contributions of CHINESE workers (according to the US Census BureauFact 4 Features.”) By 2013 there were 19.4 M US residents (6.1%) were of Asian descent. In sum, Asians are the fastest growing minority in America. Of ALL racial & ethnic groups, they are the youngest, the best educated & the best incomed group. From a minority biz view Asians (relative to their population %) have BY FAR the most $ucce$$ful bize$. (For purposes of space in this report/Scope we refer to Asian Americans as Asians.) Where comparisons are made with segments of the US population, please remember that the Asian population is ONLY 6%+ of the US pop. Details of the Asian population follows.

Sources: This Scope used The Demographics of the US (New Strategist Publications, 2012) Who We Are: Asians (Cheryl Russell, 2011), the Selig Center’s Multicultural Economy 2012 by Jeffrey Humphreys, and the US Census Bureau’s Facts for Features, 2015.

POPULATION, LIVING ARRANGEMENTS, & HEALTH

  • Chinese are 4.3 M, followed by Filipinos with 3.6 M & Asian Indians with 3.4 M of total Asian Am pop (19.4 M).

  • The median (MED) age for an Asian is 36.3 yrs vs 37.4 yrs total pop.

  • 6 states (CA, HI, NV, NJ, NY & WA) have at least an Asian pop of 6% (US avg). 2.5% of MI’s pop is Asian.

  • 60% of Asian HHs are married (vs 48% of ALL American HHs.)

  • 75+% of Asian HHs are families (vs 67% of ALL American HHs.)

  • ONLY 12% of Asians are currently smokers (vs 21% of the general population) & ONLY 33% of Asians are currently drinkers (vs 51% of the general population.)

  • 42% of Asians are overweight vs 63% of total population.

EDUCATION & OCCUPATION

  • 51.3% of all adult Asians have at least a bachelor’s degree vs 29.6% of the tot pop.

  • Asians have earned 7% of all bachelor’s degrees in 2008-09 (They possess 12.8% of all Engineering degrees, 10.3% of Math & Stat degrees and 10.4% of Physical Science & Science tech degrees.)

  • 6.1% of all MASTER’S DEGREES belong to Asian (12.5% of Biological & Biomedical degrees, 12.2% of all Engineering degrees, 9.9% of all Computer & Inf Sci degrees, 8.5% of a Biz degrees.)

  • 5.7% of all DOCTORAL DEGREES (10.4% of Architect & related degrees, 8.2% of all Bio & Bio Med degrees, 8.3% of all Computer & related degrees, 7.0% of all Engineering degrees, 9.3% of all 2nd GRAD & PROFESSIONAL DEGREES).

  • As of 2010 Asians populate:

  • 16.1% of Computer & Math occupations.

  • 13.2% of ALL PROFESSIONAL DEGREES (20.2% Dentists, 21.2% of Medicine, 22.4% of Pharmacy, 11.5% of Naturopathic Med, 8.4% of Law and 3.9% Vet Med).

  • 10.8% of Life, Physical & Social Science.

  • 9.0% of Architecture & Engineering.

  • 7.8% of Health Care & Tech occupations.

INCOME

  • The MED household (HH) income (INC) for ALL 2013 American HHs was $52,250 vs $72,472 (+38%) for Asians.

  • Fulltime Asian men workers have an INC 7% above the MED INC of ALL fulltime American men. Asian women workers have an INC 21% higher than ALL women.

SPENDING

  • Asians’ HH spend avged $60,167 in 2013 (17.7% higher than US HHs in total.)

  • Asians spend more than twice the avg on EDUCATION. ASIANS spend more than avg on RESTAURANT MEALS, and PUBLIC & OTHER TRANSPORTATION.

  • On HOUSING, they spend more than any group on Shelter, Owned/Rented dwellings, & Other lodging.

  • Asians spend the most on PERSONAL INSURANCE, PENSIONS & PERSONAL TAXES.

TIME USE

  • Asians spend 15% more time WORKING than the avg American.

  • Asians spend 48% more time CARING FOR & HELPING other HH members.

  • Asians spend 80% more time on EDUCATION than the avg American and 50% more time using computers in their pleasure time.

  • Asians are 7% more likely to engage in SPORTS and EXERCISE in an avg day than does the avg American.

A$ BU$INE$$ OWNER$

Population

Pop %

Firms %

Receipt %

% of Bizes w/Employ

Whites

79.96%

85.52%

93.61%

92.88%

Blacks

12.85%

7.27%

1.24%

1.61%

Am Indians

0.97%

0.90%

0.31%

0.33%

Asians

4.43%

5.86%

4.63%

4.97%

Others1

1.79%

0.45%

0.21%

0.21%

TOT

100.00%

100.00%

100.00%

100.00%

Hispanic

15.09%

8.55%

3.21%

3.37%

1. Native Hawaiian & Other Pacific Islander, and people who identified with 2 or more ethnicities.

These Data are all reconciled to 2007 Survey of Biz Owners US Census Bureau, Economic Statistics and the US Census Bureau’s 2007 Population data.

Col 1 gives the % of the population that each racial group had in 2007. (It includes multiple racial combinations with the respondent claiming his/her primary race.) Since Hispanic is an ETHNIC group and NOT a race, its “minority row” is below the TOTAL %s. Whites are included as a race but “Whites” is shaded b/c it is NOT a minority group. The above table clearly shows that ASIANS was the ONLY minority group that equaled (or exceeded its minority population %) in the other cols (# of biz firms, receipts and % of bizes with employees). By comparison ALL other minority groups’ biz $ucce$$e$ are tepid at best.

HPPY ASIAN PACIFIC HERITAGE MONTH!

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About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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