SB I in 1967 (which then awkwardly referred to as the 1st NFL-AFL Football World Championship Game) was played b-4 a 2/3 capacity filled LA Coliseum. There were almost 62,000 in attendance. SB 50 will be played at Levi Stadium in SF (350 miles/ driving hrs from SB I). The capacity of Levi is 68,500 with an overflow possibility of 76,500. 1967 featured a 1st class stamp for 5¢; 1 gal of regular gas cost 33¢; and a 30 sec TV ad that was priced at $40,000.  The cost of a 1st class stamp today is 49¢ (9.8 mlp of ’67 stamp). A gal of reg gas costs $2.77 (8.4 mlp of ’67 gas) and a 30 sec SB ad will cost b/t $5 M & $6 M (137½ mlp of ’67 ad price). If we applied the 137½ adflation mlp to the stamp and reg gas, they would cost $6.99 & $45.38, respectively today. WOW! The TV audience for SB I was 51.2 M. The TV audience for SB 50 is expected to be b/t 115 M & 120 M. The TV viewing audience will therefore, easily be increased by almost 150%. By comparison the US population has ONLY increased by 60%. (The US’ 1967 population was 200 M±. 2015’s population will be estimated at 320 M±). We shall now continue with a few snackfact$ for SB 50.

  • SB 50 will be the 1st SB to use Arabic numerals. SB 51 will return to roman numerals.
  • The 50th anniversary is the “golden anniversary” of the SB. NFL will add gold to many logos and even the 50 yard line will be gold. Starting wk 7 sideline jackets will have gold trimmed logos
  • NBC sold about 70 “in-game” units for SB 49 (a 30 sec ad is 1 unit).
  • Anheuser-Busch has committed to 10 units± as part of its their long term deal signed in 2010. A-B does NOT pay the rate card price.
  • CBS plans to sell SB ad packages attached to Sunday afternoon AFC games & Thurs Night Football to attract more advertisers.
  • Gold Footballs will be given to each high school that has had a SB rostered player or coach.
  • The NFL estimates that over 3000 players and coaches have been SB rostered since SBI. Those rostered players/ coaches will actually deliver the gold ftball to their high schools.
  • The Cleveland, Detroit, Houston & Jacksonville franchises will NOT be delivering any footballs to their high schools b/c…
  • The SB 50 victor will receive a gold Lombardi Trophy. The value of that trophy is $50,000± vs the World Series trophy of $15,000 vs the NBA trophy of $13,500. All are designed by Tiffany.  The Stanley Cup however is a much older trophy.  It is a bowl that was bought from a London Silversmith for $48.67 in 1892.  Engraving costs annually are $1000 (the value of this trophy today is $650,000±).
  • Talking about gold, Paul Hornung GB running back was called the “Golden Boy.” Tom Brady is said to have had a “Golden Boy” image. The NFL’s highest evaluated team (Forbes 2014) is DLS at $3.20 B; Commish Goldell made $35 M in 2013; Aaron Rogers (QB, GB) is the NFL’s Highest pd player at $22 M. And the Highest pd coach is Sean Payton (NO) at $8 M.

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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