|T-1: M-Day vs F-Day, 2015 (NRF Data)|
|üNet Avg Spend Per||$172.63||$115.57||-33.1%|
|üTot Direct Spending (Econ Impact)||$21.16 B||$12.67 B||-41.1%|
|üGrndprnts, Siblings & Kids||26.1%||19.3%||-6.8%|
The difference b/t M-Day & F-Day spending is astounding, remarkable and unbelievable! For spenders, M-Day grew by 6.6% yr over yr while F-Day ONLY grew by 1.6% (The NRF estimated M-Day 2014 spend at $19.851 B and F-Day spend at $12.474 B. JUST 4 THE RECORD, over the last 5 yrs, M-Day spending has grown by 29.8% while F-Day spending has grown by less than ½ that % [14.1%]).
- CELEBRANTS: 9% more adults celebrated M-Day, than are expected to celebrate F-Day.
- SPENDING: The total econ impact of F-Day ($12.67 B) is but 60% of M-Day ($21.16 B).
- GIFTEES: Almost 11% fewer Fathers/Step-Fathers are gifted on F-Day (vs M-Day giftees) and 7% fewer granddads are remembered than grandmas on these special days.
- BUYING VENUES: 4% fewer Specialty Shops are shopped for F-Day than for M-Day. The fact that Local Bizes are 4½% less likely to be shopped for F-Day (vs M-Day) is also another “special” flag favoring M-Day over F-Day. In other words either Local Bizes are less likely to entice or offer special deals for F-Day shoppers OR F-Day shoppers may say “the heck with it” and that perhaps makes them more likely to OnLine shop. As a matter of fact OnLiners shopping is 4.2% greater for F-Day than M-Day. Beside “the heck with it” (frustrated F-Day shopper), the fact that OnLiners were more shopped on F-Day than M-Day may additionally be a sign that there is more last minute shopping on F-Day (vs M-Day).
Hi DIDDLE-DIDDLE the cat is in the MIDDLE, while dear’ol DAD still plays 2nd FIDDLE.