Monthly Archives: July 2015

MAKING THE GRADE: WHITE, BLACK, HISPANIC, ASIAN PACIFIC ISLANDER & “OTHER”!

  T-1 Primary & Secondary School % Enrollment from 1995-2023 By Race and Hispanic Ethnicity Category 1995 2001 2006 2011 2016 2021 2023 White 64.8 60.3 56.4 51.7 48.5 45.9 45.1 Black 16.8 17.2 17.1 15.8 15.2 15.0 15.1 Hispanic … Continue reading

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WHEN MORE I$ REALLY LE$$!!!

65.9% of Ford Motor Co.’s total media spending is “Unmeasured”. That is an increase of 14.3% yr over yr. For AdAge’s 200 Leading Nat’l Advertisers in 2014, Unmeasured Media Spending (UMS) was 45.5% of ALL media spending with a growth … Continue reading

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BACK 2 $CHOOL, XMA$ IN JULY, $UMMER CLEARANCE, FALL & FA$HION?

SUMMARY A strong May retail economy, definitely became more lethargic in June. No matter the question of June spending, for retailers Back 2 School must provide definite answers. Kids and parents are PARTNERS in Back 2 School Interestingly, parents are … Continue reading

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ALL $TAR GAME$ COMPARI$ON

SUMMARY T-1 shows that MLB’s All-Star game on FOX–TV has both the audience and the 30 sec ad rate to be called major league. The other All-Star games, are minor league by comparison. T-2 gives the “measuring stick” of each … Continue reading

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MLB ALL $TAR GAME AKA MID$UMMER CLA$$IC

MLB ALL $TAR GAME AKA MID$UMMER CLA$$IC   AMERICAN NATIONAL POS PLAYER TEAM yrs YEARLY $$ POS PLAYER TEAM yrs YEARLY $$ C Salvador Perez KC 5 $1,750,000 C Buster Posey SF 7 $17,277,777 1B Albert Pujols (RS) LAA 15 … Continue reading

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MILLENNIAL$ DRIVING THE CAR MARKETPLACE?!?

We all know the stories, Millennials (MLLNNL$) are mooches and maybe even borrowers but NEVER real buyers/owners. RIGHT? Their primary source of info is social media and the absolute last thing they want to do is be in real face … Continue reading

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Mike contributed to Murray Feldman’s report …

Mike contributed to Murray Feldman’s report Donald Trump’s beauty pageants being dumped off TV and Macy’s decision to handle Trump brand b/c of his insults to Hispanics. (Fox 2, 7/1/15)

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Mike & Fox 2

Mike will be contributing to Murray Feldman’s Fox 2 newscast throughout the week on the money spent and the events attended to celebrate Independence Day.

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INDEPENDENCE DAY THE AMERICAN WAY

AAA announced that 41.9 M Americans will be travelling at least 50 miles from home this Independence Day (Indp Dy) holiday season. 35.5 M (84.7%) will travel by auto with another 6.4 M (15.3%) travelling by air, boat, etc. The … Continue reading

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