Daily Archives: July 28, 2015

WHEN MORE I$ REALLY LE$$!!!

65.9% of Ford Motor Co.’s total media spending is “Unmeasured”. That is an increase of 14.3% yr over yr. For AdAge’s 200 Leading Nat’l Advertisers in 2014, Unmeasured Media Spending (UMS) was 45.5% of ALL media spending with a growth … Continue reading

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