A HOUSE OF CARD$ WAITING TO BE TRUMPED?

  • According to Ad Age (9-2-15) CNN is charging $200,000 for ad tune during their GOP Debate on Wed night (9-17-15) at 9PM. It is 40 times CNN’s usual rate and will therefore, likely be competitive with prime time’s 10th or 11th or 12th highest TV rates for fall. We shall see if there are noteworthy ads. Perhaps a Barnum & Bailey 30 sec with dancing elephant or GOP wannabees?
  • In our recent Scope (Issue 25, vol 81) we point out that we Americans are a land of Refugees and Immigrants who have become Biz Owners. Th Declaration of Independence in essence guarantees us that right. The presented data clearly demonstrates that Blacks, Asians, Hispanics and Females have grown bizes and biz receipts much more quickly from 2002-2012 than have Whites and/or ALL groups, combined. The data speak for themselves . Thank you to the above mentioned minorities for keeping our nation and its economy successful, vibrant and growing. ANY QUE$TION$?
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About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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