We have selected 5 variables to predict who is going to play and win the World Series of 2015. We admit that our variables are overlapping in some instances. For example, big market teams like the CHC, LAD, NYY & NYM will generally have greater team values, higher payrolls and a greater Fan Cost Index (FCI) than smaller market teams such as KC, PIT & TOR. (The FCI is the price of 4 tix, 2 sml beers, 4 soft drinks, 4 reg size hotdogs, 1 parking pass and 2 adjustable adult caps.). Each MLB rank is added for the Total Rank with the lowest Total Rank being the winner in all instances. The results maestro, please, 




  • The NYY crush the Astros in the WC game! Damn Yankees!
  • The NYY then crush KC. Damn Yankees!
  • TOR narrowly beats TEX in a close series.
  • The Yankees crush TOR, Damn Yankees!




  • The CHC evisorate the Pirates.
  • STL (unhappily) beats the CHC in a close series.
  • The Dodgers make fodder of NYM.
  • LAD narrowly beats STL.



About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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