Let’s get right to it! We are lifelong Cubs’ fans. My kids & grandkids had NO choice in the matter. We’re delighted that the Boys of Wrigley and Joe Maddon had the 3rd best record in the Majors this year. We missed hosting the Wild Card by one game. YES, we are ahead of schedule with this group of young players. But, wait a minute, ahead of schedule for what? The last WS that “Wrigleyville” won was 1908. We went back to back against the Ty Cobb (who was pissed) driven Tigers. Arguably the Cubs had MLB’s 1st dynasty given that WS #1 was played in 1903. The Cubs had 3 consecutive WS appearances b/t 1906-1908. Little known throughout baseballdom but well known by Cubs’ fans is the reality that those dominating teams of Tinkers to Evers to Chance should have easily won in 1906. They had the best record in the HISTORY of MLB with 116 Ws and 36 Ls (with an unbelievable winning % of .763) ONLY to lose a 6 game series to those Southside Sad Soxers. It was the ONLY time that Chi’s finest WSed (though it pains us to claim that the Blk Sox are or were the pinnacle of anything). To our point while the ChiSox won the 2005 WS & the Cubs finished below .500, we outdrew the Pale Hose by almost 10,000 fans per home game (38,749 vs 28,923 WOW!)


The “loveable losers” were last in a WS in 1945 and lost a 7 game series to Detroit. Since 1909, the Cubs have lost WS in 1910 (PHL As), 1918 (Red Sox), 1929 (PHL As), 1932 (Yankees), 1935 (Detroit), 1938 (Yankees) and 1945. Cubs’ fans know about the attachment that Hack Wilson had to Al Capone. We are very aware of Babe Ruth’s finger pointing to the center field bleachers b-4 he homered off Charley Root (1932). Then there was the Billy Goat Curse of 1945. There however, have been some bright moments, too. In 1952 CHC Hank Sauer (NL’s MVP with 37 Hrs & 121 RBI) hit a HR in a rain shortened All Star Game in PHL to win it for the NL (The Cubs finished at .500 in ’52 and all Cub fans thought that they had found heaven.) There also were all those wonderful Ernie Banks yrs (1953-1971±) when Mr Cub ruled Wrigley. And then, there were those damn “Miracle Mets” who turned a Santo, Kessinger, Billy Williams, Banks and Randley Hundley team into “also rans” with a spectacular Sept. OUCH! How about that Greg Maddux trade in 1992 that gave the Braves the best pitching staff in the galaxy and doomed us for another decade±. In 2003 with a very good team, we crushed the ATL Braves in the Divisional Series only to lose to a young Miami Marlins team with the famous Bartman Ball incident (vs Moises Alou) followed by an Alex Gonzalez’s error and a Cubs’ implosion. Pitchers Kerry Wood & Mark Prior could NOT get it done! OUCH! A skinny 19yr Marlin 3Bman absolutely killed the Cubs (He was and still is Miguel Cabrera). OUCH! OUCH!! OUCH!!!


As for that 1989 flick Back to the Future II where Marty McFly (Michael J Fox) travels to the future and hoverboards in front of Wrigley Field as he amazingly discovers that the Cubs had just won the 2015 WS. This is almost as absurd as blaming a Billy Goat Curse (1945), or a Blk Cat that walked in front of the Cubs dugout during a Sept blasting by the Miracle Mets or blaming Steve Bartman, etc, etc, etc. Our Cubs have NOT been good enough to win! We’re delighted that rookie Chris Bryant had MLB’s most purchased jersey in 2015 and that he surely will be the NL’s Rookie of the Year”. To add to the Cubs’ fabulous 2015 is the emergence of Jake Arrieta. If there’s a better NL pitcher we haven’t seen him. Now back to the movies?


Finally, we echo the 3 game WildCard wisdom of WSJ sports writer Jason Gay. On 10/5/15 he asked how the Cubs could be in the playoffs W/O a game in Wrigley? AMEN, BROTHER, AMEN!



About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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