In this Scope we are going to make a strong case for the opulence of SB 50 with some of its extraordinary products and extraordinary prices. (For example, both the SB package with the 50 yard line field level club seating [$14000+] and the 3’ x 2 ¾’ frame of 50 minted gold coins [$1500] are among the most expensive and exotic of SB products and services to be offered for sale.) Having said that, it is also our view that the NFL and its merchandisers want to market to the fans at home as well. They want our $$, too. To the point, listed below is a New Era cap (with team logos outlined in gold) and worn for the 1 st time on the sidelines by players during Wk 7 (this past Sun 10/22/15). They are priced at a rather usual $35.95. The same thing can be said for many other products including a team logoed SB 50 Dynasty Lanyard for $6.95. Same Ol’ Same Ol’… While we shall exhibit both types of products/services below let’s make no mistake about the facts that if there ever was an event with a silver lining, a Midas touch and with platinum prices, it is Super Bowl 50. Here are some of the “for sale items” on both sides of the spectrum and the $$ needed to purchase them. How about:


About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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