WELCOME TO THE 2015 HOLIDAY MOVIE SEASON!

This 2015 Holiday Movie Season (Nov & Dec) is blessed with 3 mega franchises surrounded by 6 other flicks that can claim some previous branding (if not a prequel, sequel or rereel) and 16± originals. The “Big 3” are James Bond (Spectre, 11/6), The Hunger Games (11/20, Blk Fri) and Star Wars (Force Awakens, 12/18).

  • Spectre is arguably the 24th Bond (Never Say Never Again, 1985, starring Sean Connery was NOT a 007 flick b/c it was NOT an EON Production.) The franchise has starred 6 different 007s (from Connery to Craig). Bond movies span 52 years and are as well known for their product placements AND indulging & encouraging brandemonium as from Bondemonium. Spectre has 12 “official” sponsors (Aston Martin, Belvedere Vodka, Bollinger Champagne, Gillette, Globe Trotter [Spectre Luggage], Heineken, Jaguar, Land Rover, Mac Cosmetics, Omega [not Rolex], Tom Ford apparel and Visit Grt Britain) and many unofficial sponsor/brands. Bond XXIV is also already well known globally for its incredible production budget. It stopped counting after $350M. Its expected Domestic Box is $250M/$350M with another $¾ B to $1B coming from the foreign market. A dynamite Worldwide Box is all but guaranteed.
  • Next on Blk Fri (11/20) 1 of the 2 BIG female flick franchises opens. Hunger Games (HG) IV hits the big screen. Its previous 3 flicks have opened in each of the last 3yrs with a Domestic Box avg of $390M± per (and a Global avg of $771M. This means that 50% of the Box Office is foreign) Both HG & Twilight have given females some serious “hang time” much like Marvel has done for males.
  • When all is said and done this Holiday Movie Season’s brightest star will be the 7th Star Wars Its production budget is other worldly ($200M-$350M) with an expected Domestic Box of $600-$750M and a Foreign Box estimated to be from $1B to $1 ½ B. The Worldwide Box will therefore easily be from $1 ¾ B to $2B. We already knew that SW toys, figures, etc are going to have blockbuster sales (b/t $3B & $4B) WOW! While Bond has a 52yr history, SW’s 38yrs spans 2 generations with more to come. Our generational point is that family members will pass their viewing experience and SW Legos, etc. to each other, forever.

The table below is used to compare these movie franchise giants. We selected the most recent 3 (of 24 Bond movies), the 3 H Games flicks and the 3 most recent Star Wars productions for our table. While SW’s $1B worldwide box office per film clearly stands alone, the Bonds amazing 24 flicks total of a $15.1B worldwide box office is a story all its own. In order to fully compare these franchises we needed to adjust ALL comparisons to 2015 $$. We did! ENJOY the comparisons. (In all instances we avged the data from the most recent 3 movies of the 3 mega franchises and added the Holiday 2015 for each.)

11032015003
b
There have been 24 Bond movies. c There are 3 previous Hunger Games movies. d There are 6 prior Star Wars moviesa Prod Budgets, Domestic & Foreign Box Office of all past films have been updated to 2015 $$.

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About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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