Gee Whiz, how can any retailer be open Xmas Eve and play the holier than thou card (or by that time isn’t it

hollyer than thou?) b/c it is closed THXGVNG! RU KIDDING US? The claim of many retailers is that Turkey

Day is a sacred day to be “observed” by and for the family, PERIOD! Well our response to that is “Whooey

Balooey Louie.” Many of these closed retailers want to play the “I Gotcha Game”. In other words they want

as much publicity and credit for their closures as possible and as much buzz from the social media as they

can get b/c of it! P-U-L-E-E-E-Z-E! Let’s be real, THXGVNG is a low shopping volume day (to date) in the

whole scheme of Nov & Dec but it is growing gravitas. If one opens at the end of THXGVNG (or even as the

clock strikes midnight into THXGVNG from Wed night to Thur AM) THXGVNG now in play, it is a shoppers play and

they WANT IT! It will never, never, never surpass Blk Fri, Small Biz Sat, Cyber Mon etc. And it won’t

ever come close to toppling the Sat B-4 Xmas or Boxing Day (the day after Xmas). As for our hoisting Xmas

Eve as the poster child for the quintessential holiday in juxtaposition to THXGVNG. AMEN, we say, AMEN!

For Christians, lest we forget, Xmas Eve is a very, very important day as they/we wait for the Birth of

Christ. It is the vigil of the coming of Christ. To all of our hypocrite retailing friends who want to play the

family card holiness on THXGVNG where is your voice of disgust at being open on Xmas Eve? Louder, P-
U-L-E-E-E-Z-E! LOUDER. Here is a list of a few of the national stores that are open and closed on THXGVNG.

OPEN: Best Buy, JC Penny, K-mart, Kohl’s, Lowes, Macy’s, Meijer, Sears, Target, Toys-R-Us, Walmart

CLOSED: Cabela’s, Costco, Nordstrom, Petco, REI, Sam’s Club, Staples, TJ Maxx, True Value

Now back to the self-anointed/self-appointed designation of THXGVNG as being the holy grail of family

days, the day when most families break bread & turkey bones. Frankly, we know more than 1 family that

does differently on T-Day. There is the XYZ family that chooses to do pizza, pop and pumpkin pie and do

it on FRI so as not to become involved in all the travel chaos that exists this time a year, and then there is

the family ABC that makes chili (perhaps, turkey chili?) and then have snacks for their THXGVNG meal. They

like to start the day with mass and then purposively disband for the day. The chili is becoming edible in a

slow cooking pot TO BE EATEN while watching football at night. So what do they do during the day? How

about they SHOP AS A FAMILY to beat the crowds & craziness on Blk Fri. I might not exactly call this fam

the Holy Fam but on the other hand I see no reason to flog it or flag it as unholy, do you?

As for our selection of Xmas Eve for juxtaposition. We fully realize the duality of Xmas as a high holy day

for Christianity while also being the highest of holy days for commerciality. Having said that we never, never,

never have heard about a list of Xmas Eve closures, but rather a list of who’s open for that insane last

minute shopping. This juxtaposition of “holy days” occurred to us as we were empaneled by a broadcast

station to discuss THXGVNG openings. There was one panelist who was possessed by naming themself as

a “saint” for closing on THXGVNG. This person at the same time wanted as much buzz as he/she could get

for being closed proclaiming the value and “sacredness” of supporting “Small Biz Sat”. WHAT? This person

was trying to BUZZ himself/herself into the gates of promo heaven! We wonder about the sanctity of his/hers

self-promos and if this “saintly” person would be open to receive last min biz on Xmas Eve? Sometimes

there is confusion b/t the saint & the sinner. AMEN, brother, sister, AMEN!

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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