|T-1: 2015 Holiday Blockbusters ranked by Domestic Box Table As of 12/28|
|FLICK||OPEN DATE||STD||MOVIE TIME mins||RTNG||PROD BDGT M $$||DOM BOX M $$||FRGN BOX M $$||TOT BOX||FRGN %||GENRE||RTTN TMATO|
|Star Wars: TFA*||12/18||Buena Vista||136||PG13||$200M||$544.5||$546||$1,090||50.1%||Sci-Fi||94%|
|Hngr Gms Mockjy 2*||11/20||Lionsgate||137||PG13||$160M||$264.6||$352.2||$616.8||57.1%||Action/Adv||70%|
|The Peanuts Movie*||11/6||Fox||93||G||$99M||$127.6||$45.1||$172.7||26.1%||Animation||85%|
|Good Dinosaur||11/25||Buena Vista||100||PG||$200M||$105.3||$109||$214.3||50.9%||Animation||77%|
|The Night Before||11/20||Sony||101||R||$25M||$42.7||$7.3||$50||14.6%||Comedy||67%|
|Alvin & Chipmunks Road Chip*||12/18||Fox||86||PG||$90M||$39.3||$8.1||$47.5||17.1%||Family||16%|
|Love the Coopers||11/13||Lionsgate||107||PG13||$17M||$25.9||N/A||$25.9||N/A||Comedy||19%|
|Heart of the Sea*||12/11||WB||121||PG13||$100M||$22.3||$53.8||$76.1||70.6%||Drama||42%|
|Secret in their Eyes *||11/20||STX||111||PG13||$19.5M||$20||N/A||$20||N/A||Thriller||41%|
|My All American||11/13||Clarius||118||PG||$20M||$2.2||N/A||$2.2||N/A||Drama||34%|
*Indicates a prequel, sequel, reboot or “spinoff”. aActually calculated from table’s data of Foreign Box ⁄ Tot Box.
With 2015 movie ticket sales currently at $10.95 B, (BoxOfficeMojo.com) it has become the highest grossing domestic year, ever. The old record of $10.92 B was set in 2013. It was led by The Hunger Games: Catching Fire ($424 M), Iron Man ($409 M) and Frozen ($401 M). Rentrak predicts this year’s totals will easily surpass the $11 B mark. That being said, while 2015 will be recorded as the #1 movie year of all time, its Holiday Season is wallowing as the worst in recent memory. Despite the extraordinary opening by The Force Awakens, this Holiday Season’s (1st Friday of Nov to the New Year’s Weekend) box office is currently at $1.74 B, down 23.3% from last year. Ranked yearly, this holiday season is the poorest box office since 1996 ($1.57 B). The last Holiday flick of any likely box office consequence, Hateful 8, has just opened. Most experts agree that Hateful 8 will be yet 1 more movie caught in the headwinds of The Force Awakens meaning it will add but popcorn kernel $$ to this season’s box office. No matter how you view the Holiday Season of 2015 is a failure, a flop! It has The Force’s fizz w/o any real box office biz.
Regardless of this Holiday Season’s box office emptiness, it still has been noteworthy in several ways:
- Without The Force Awakens this season’s box would have been catastrophic. SW’s latest release broke all sorts of box office records (as we detailed in issue 111 of the Scope). So Thank God for The Force Awakens. Having said that, let’s offer another and completely contradictory explanation for the meagerness of 2015’s Holiday Box based on The Force Awakens. It is possible if not probable that the aforementioned shallow Holiday Box is b/c of SW. That, is with multiple showings at theaters and multiple goings by fans, The Force Awakens sucked all the oxygen from the rest of the Holiday Season’s flicks. And, of course in some cases possible Holiday Flicks said no thank you, we shall open another time. Too much of a good thing is exactly that TOO MUCH OF A GOOD THING leaving most of the other movie balloons deflated.
- There are only 5 films (maybe 6) that have or will break the $100 M mark this Holiday Season (vs 7 the last year). For a successful season you need blockbusters not blockbusted.
- With 4 of the Top 5 grossing films, and 10 of TOP 20 being prequels, sequels, “spinoffs” and/or reboots, Hollywood continues its tried and true legacy this holiday season of growing old brands and reloading the box office cash register with them.
- There were 2 films with production budgets of $100 M± that fell way short of box office expectations. Heart of the Sea grabbed $22.3 M in receipts and Point Break counted $10.2 M. Big budgets MUST be supported by big marketing efforts. Neither one was.
- Big things were expected of Concussion. It featured Will Smith as he reprised the role of the physician who discovered CTE (chronic traumatic encephalopathy) in former NFL players, but a small $35 M production budget was well matched by its tiny Week 1 box office of $11 M. Recently, someone on ESPN commented that it was more like a documentary. AMEN! AMEN!!
- Buena Vista was the highest grossing studio of the season with 2 Top 5 films, The Force Awakens & The Good Dinosaur. Both of them were mon$ter$ in their respective categories. Regrettably, most movies this Holiday Season were midgets and not MON$TER$!