Monthly Archives: January 2016

THE SB’s “HALO EFFECT” & COUNTER PROGRAMMING

Let’s face it, the Super Bowl dominates everything it touches. Cases in point, the SB’s TV audience (is well over 100M, now) and its ad costs ($5M for 30 secs) must be made from the same fabric as the Star … Continue reading

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Mike contributed to Jim Stickford’s article on the introduction and growth of Maven. GM wants to identify itself as more of a transportation firm (as is Uber) and less as an auto firm.

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$UPER BOWL TICKET RE$ALE

In 1967 you could attend SB I for $10. In 1981, TIX reportedly were being sold for $500. WHAT? NFL Commish Pete Rozelle told The NY Times that he was concerned about SB TIX scalping severely damaging the image the … Continue reading

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Mike is contributing (1/19/16) to Brent Snavely’s (DFP) article on the autos in SB 50.

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WITH SB 50 UPON U$, HOW FAR CAN THE NFL REALLY GROW?

  A recent Ad Age article (1/8/16) by Anthony Crupi asks the question± of how could it get any better for the NFL? It is on top of every pile and “pile up”. The author in essence wants his reading … Continue reading

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  Mike contributed to Neal Rubin’s (Detroit News) report on Powerball’s $1.5 B   Mike contributed to Joe Pedersen’s (the Villages Media) evaluation of NBA team Values (Forbes).   Mike contributed to Steve Garagiola’s ( 4 TV) Powerball Lottery report … Continue reading

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Ad $pending for College Football Playoff in Comparison

T-1: Ad $pending for College Football Playoff in Comparison Event Year 30 secs of TV Ad (millions) Audience Size (millions) Cost per Viewer (¢, cents) NCAA B-Ball D1 Champ (2014) $1.49 21.3 7.00 NCAA B-Ball D1 Champ (2015) $1.55 28.3 5.48 … Continue reading

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MORE FORMULAIC SUCCE$$, THE BE$T ARE THE BE$T FOR MANY VERY GOOD REA$ON$!

T-1: Top 25 2015 Domestic Blockbusters with Foreign Box Attached FILM OPEN DATE STUD Length Mins RTNG PROD BDGT M $$ DOM BOX M $$ FRGN BOX M $$ TOT BOX M $$ FRGN % GENRE RTTN TMATO Jurassic World* … Continue reading

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“THE GREATEST SHOW ON EARTH”

(Barnham & Bailey Circus 1919) T-1: North American International Auto Show Econ Impact and Attd EVENT ATTENDANCE ECONOMIC IMPACT 2016 NAIAS (DET) 800.0 K* $425M 2016 Super Bowl 50 (SF) 68.5 K* $200-$500M± 2015 College Ftbll Final (DLS) 85.6 K … Continue reading

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AN ECON BASED ON SB “AD FLATION”, 2016

    LBJ was Prez in ’67; Nam War blazed on; racial violence ripped through the US; and Red China exploded its 1st H Bomb (Sounds like whom?).  Thurgood Marshall becomes the 1st AF AM SCT Judge. PBS was created. … Continue reading

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