Monthly Archives: January 2016
Let’s face it, the Super Bowl dominates everything it touches. Cases in point, the SB’s TV audience (is well over 100M, now) and its ad costs ($5M for 30 secs) must be made from the same fabric as the Star … Continue reading
Mike contributed to Jim Stickford’s article on the introduction and growth of Maven. GM wants to identify itself as more of a transportation firm (as is Uber) and less as an auto firm.
In 1967 you could attend SB I for $10. In 1981, TIX reportedly were being sold for $500. WHAT? NFL Commish Pete Rozelle told The NY Times that he was concerned about SB TIX scalping severely damaging the image the … Continue reading
Mike is contributing (1/19/16) to Brent Snavely’s (DFP) article on the autos in SB 50.
A recent Ad Age article (1/8/16) by Anthony Crupi asks the question± of how could it get any better for the NFL? It is on top of every pile and “pile up”. The author in essence wants his reading … Continue reading
Mike contributed to Neal Rubin’s (Detroit News) report on Powerball’s $1.5 B Mike contributed to Joe Pedersen’s (the Villages Media) evaluation of NBA team Values (Forbes). Mike contributed to Steve Garagiola’s ( 4 TV) Powerball Lottery report … Continue reading
T-1: Ad $pending for College Football Playoff in Comparison Event Year 30 secs of TV Ad (millions) Audience Size (millions) Cost per Viewer (¢, cents) NCAA B-Ball D1 Champ (2014) $1.49 21.3 7.00 NCAA B-Ball D1 Champ (2015) $1.55 28.3 5.48 … Continue reading
T-1: Top 25 2015 Domestic Blockbusters with Foreign Box Attached FILM OPEN DATE STUD Length Mins RTNG PROD BDGT M $$ DOM BOX M $$ FRGN BOX M $$ TOT BOX M $$ FRGN % GENRE RTTN TMATO Jurassic World* … Continue reading
(Barnham & Bailey Circus 1919) T-1: North American International Auto Show Econ Impact and Attd EVENT ATTENDANCE ECONOMIC IMPACT 2016 NAIAS (DET) 800.0 K* $425M 2016 Super Bowl 50 (SF) 68.5 K* $200-$500M± 2015 College Ftbll Final (DLS) 85.6 K … Continue reading