MORE FORMULAIC SUCCE$$, THE BE$T ARE THE BE$T FOR MANY VERY GOOD REA$ON$!

T-1: Top 25 2015 Domestic Blockbusters with Foreign Box Attached
FILM OPEN DATE STUD Length Mins RTNG PROD BDGT M $$ DOM BOX M $$ FRGN BOX M $$ TOT BOX M $$ FRGN % GENRE RTTN TMATO
Jurassic World* 6/12 Uni. 124 PG13 150 652.3 1016.7 1669.0 60.9% Sci-Fi Horr 71%
Star Wars: TFA* 12/18 BV 136 PG13 200 571.4 589.7 1161.1 50.8% Sci-Fi Fant 93%
Avengers 2* 5/1 BV 141 PG13 250 459.0 946.0 1405.0 67.3% Action/Adv 74%
Inside Out 6/19 BV 94 PG 245 356.5 499.7 856.1 58.4% Animation 98%
Furious 7* 4/3 Uni. 137 PG13 190 353.0 1162.0 1515.0 76.7% Action 81%
Minions* 6/10 Uni. 91 PG 74 336.0 821.2 1157.3 71.0% Animation 55%
Hunger Games 4* 11/20 LGF 137 PG13 160 265.9 352.2 618.1 57.0% Action/Adv 70%
The Martian 10/2 Fox 141 PG13 108 225.0 369.1 594.0 62.1% Sci-Fi 93%
Cinderella* 3/13 BV 112 PG 95 201.2 341.5 542.7 62.9% Fantasy 84%
Spectre* 11/6 Sony 148 PG13 150/300 196.5 653.9 850.4 76.9% Action 64%
Mission: Impssbl 5* 7/31 Par. 130 PG13 150 195.0 487.3 682.3 71.4% Action 93%
Paddington 1/16 Uni. 95 PG 55 184.3 102.8 287.1 35.8% Family 98%
Ant-Man* 7/17 BV 117 PG13 130 180.2 339.0 519.3 65.3% Action/Adv 80%
Home 3/27 Fox 94 PG 135 177.4 208.6 386.0 54.0% Animation 47%
Hotel Transylvania 2* 9/25 Sony 89 PG 80 167.8 288.4 456.2 63.2% Animation 55%
50 Shades of Grey* 2/13 Uni. 125 R 40 166.2 404.3 570.5 70.9% Romance 25%
Spongbob 2* 2/6 Par. 93 PG 74 163.0 160.4 323.4 49.6% Animation 79%
Strght Outta Compton 8/14 Uni. 147 R 28 161.2 39.2 200.4 19.6% Drama 88%
San Andreas 5/29 WB 114 PG13 110 155.2 318.6 473.8 67.2% Action 50%
Mad Max: Fury* 5/15 WB 120 R 150 153.6 222.2 375.8 59.1% Sci-Fi/Act 97%
Pitch Perfect 2* 5/15 LG/S 115 PG13 29 130.2 167.1 297.3 56.2% Comedy 65%
The Peanuts Movie* 11/6 Fox 93 G 99 128.4 44.6 173.0 25.8% Animation 86%
Kingsman 2/13 Fox 149 R 81 128.3 286.1 414.4 69.0% Action/Adv 75%
The Good Dinosaur 11/25 BV. 100 PG 200 112.2 109.0 221.2 49.3% Animation 76%
Spy 6/5 Fox 120 R 65 110.8 124.8 235.7 53.0% Comedy 93%
Total 10,054.4 15,985.1 62.9% 76%
*= Prequel, Sequel Reboot, or “spinoff”                      

 

PREDICTABLE CA$H REGI$TER ROYALTY!

Table 1 lists the 25 biggest Dom Box officed flicks of 2015. As we know it was a record breaking box office garnering $11.1 B. Generally speaking, the cash register rang the loudest for movies with certain characteristics:

  1. 80% (20) were PG or PG13 with ONLY 5 being rated R!

 

  1. 72% (18) of the 25 list movies had at least a 70% Rotten Tomatoes rating with 80% or 8 of the TOP 10 having at least 70% RTTN TOMATOES

 

  1. 73% (11) of the TOP 15 had Production Budgets of at least $100M. The “rule of thumb” is that the biggest blockbusters generally have blockbuster Production Budgets. (4 of the remaining 10 or 40% had Production Budgets of at least $100M

 

  1. 64% (16) of these flicks were tried and true (sequels, prequels, reboots, extensions or flicks based nr very successful books, TV series, etc.)

 

  1. 64% opened during the 4 mo Summer Season (11) or the 2 mo Holiday Season (5). The point being that the premier seasons (1/2 the year) opened 2/3 of the top blockbusters.

 

  1. 65% of the TOP 25 Domestic Movies Total Box Offices came from the foreign market. (Increasingly, the global movie market determines successes & failures.)

 

  1. 48% (12) of the flicks were either SCI-FI or ACTION films. 28% (7) were ANIMATION with ONLY 2% (2) being COMEDIES. Our COMEDIES usually do NOT translate well in foreign market

 

While it was a monstrous year at the Domestic Box Office, it was not a year w/o serious analysis. By far 2015’s most talked about films turned out to be its BIGGE$T BOXER$, Jurassic Park/ World and Star Wars (TFA). They filled movie stadia seats over and over and over. These franchises delivered on their promises. Americans’ expectations were very high and yet these expectations were to be outdone by our dynamic duo’s actual BOX OFFICE $$. Their combined total was $1.22B which was ONLY approached by 2009’s terrific twosome of Avatar and Transformers 2 (with a joint box office of $1.15B). JW & SW were stunning b/c both received as much foreplay as any movies ever have. In sum, the chatter about them b-4 hand was constant AND yet they delivered. For a specific eval, all we need to do is to take a quick look at each movie to see how well they fulfilled our suggested criteria for $ucce$$ li$ted from a) to g).

 

  • Jurassic World was a Summer release (6/12) with a Production Budget of $150M±, a Domestic Box of $652.3M and a Foreign Box of $1,016.7M (61% of the Global Box Office). It was a Sci-Fi Horror movie (PG13) with a Rttn Tomato rating of 71%.

 

  • Star Wars (The Force Awakens) was a Holiday release (12/8) with a Production Budget of a mere $200M±, an amazing 2wk Domestic Box of $571.4M and a Foreign Box of $589.7M (8%) w/o China. (As of 1/10/16 its 2 day China record opening was worth $52.6M according to deadline.com WOW!) It is a Sci-Fi Fantasy flick (PG13) that received 93% approval from Rttn Tomato.

In essence Jurassic World and Star Wars (The Force Awakens) are perfect poster children for the biggest reels of their respective seasons. They both receive checkmarks in every category with outstanding scores.

It’s pretty EZ to see the extraordinary impact of JP & SW in the 2015 movie market. These movies were so strong at the Box Office this yr that they actually rearranged the releases of some of their likely competitors who decided NOT to compete (not releasing films in June or Dec). In particular the 2 mon Holiday Season especially Dec was impacted by a number of minor league releases and releases that were likely made more minor league b/c they had to stand against the aforementioned goliaths. (ie Concussion, Sisters, My All American, etc had to office against The Force Awakens). It was truly an amazing box office year with high grossing films covering almost all facets and demographics of the domestic population. The cash registers kept ringing and re-ringing by audiences that were enticed by nostalgia (Star Wars, Bond, Jurassic Park, Furious 7) to shell out for a movie ticket that reached an all-time high tix price of $8.38. By the way our Super Stars MUST also be applauded for being multi-generational with Jurassic Park being released in 1993 and Star Wars being 1st seen in 1977. There is no better movie that encourages parents, kids, etc to discuss it. This perfect storm of timing, hype, and audience interest made for the right audiences at the right times of year going to see these movies who often were further hyped by their unprecedented Production Budgets (Spectre [Bond XXIV] was reputed to have a $300 M Production Budget). The point is that these BIG BRANDS dominated the Domestic Box Office and easily spilled into the growing enthusiasm of the Foreign Box Office. ($11.1 B at the Domestic Box Office and $38 B at the Global Box Office). It was NOT perfect but it definitely was a HORRAY FOR HOLLYWOOD year!

For 2015 Jurassic World and Star Wars (TFA) accounted for 11.0% of the yrs entire Domestic Box Office and 7.4% of the Global Box Office. WOW! & WOW!!

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About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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