Monthly Archives: February 2016

Mike contributed to Fox 2’s “Let it Rip” Sun 2/28/16 at 9:45AM regarding Apple vs FBI.   Mike contributed (2/29/16) to Bloomberg Press’ story (Michaela Ross) on the Oscars (ABC) given its diversity problem. There was much discussion about the … Continue reading

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WHAT’S THE REAL OSCAR VALUE OF LEAP YEAR?

A Leap of Movies T-1 is for the purpose of setting the stage for the various leap yrs from 1972-2016. T-2 is to determine with the 4yr progression of time (for every leap yr studied) whether or not there were … Continue reading

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IS LEAP YR A “ZERO SUM GAIN” FOR RETAILER$ OR A GAME OF “GIN MONEY”?

There is a lot written about the real economic value of leap year. Intuitively, we feel it’s a no brainer how can 1 more day NOT be good for the economy and in particular for retailers? We shall answer the … Continue reading

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Mike contributed to John Gallagher (Det. Free Press 2/23/16 story) on Dan Gilbert’s rebranding of his properties in DET and CLE Mike contributed to Christy Strawser’s (CBS radio, Detroit) to her digital new report (2/22/16) on the possible branding problems … Continue reading

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ARGUABLY TV’s 2nd BIGGE$T AUDIENCE (MAYBE), BUT ADS ARE WAY, WAY OVERPRICED (vs. SUPER BOWL)

Table 1: THE SUPER BOWL VS THE ACAD AWARDS (Quantitative Measures)    Super Bowl ADS Acad Award ADS   Ad Cost ($M) Meas Aud. (M) Cost per Person Ad Cost ($M) Meas Aud. (M) Cost per Person 2016 $5.0 111.9 … Continue reading

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Mike contributed to Fox 2’s “Let it Rip” on TH (Feb 18) night (10½ PM) with Huel Perkins & Charlie Langton as hosts. We discussed Francis and Donald Trump’s exchange on Christianity. It specifically revolved around Pope Francisstating that “Christians … Continue reading

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DEADPOOL AS A COMPLETE & UTTER FLOP!

Here’s the deal Deadpool (DP) fans. It broke every domestic record, possible. It’s the BIGGEST Feb opening EVER, the BIGGEST R rated flick opening EVER & the BIGGEST 4 day Prez’s Day box office EVER! (whatever that means). Given its … Continue reading

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AFRICAN AMERICAN ECONOMIC GROWTH

Blk History Mo is a celebration of Blk Buyers & Blk Bizes. We shall briefly tackle Blk Buying Power while also considering Blk Consumer Expenditures. Then, we shall take a look at Blk Biz formation using the Census Bureau’s just … Continue reading

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LIGHT$, CAMERA$, FRICTION!

It is NOT essential for this Scope’s credibility that our estimates of The Revenant winning Best Pic NOR of the 2016 Oscar show being seen by of 42½ M become reality b/c the Best Pic & the audience size merely … Continue reading

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Mike contributed to an article on Oscar ads being written by Michaela Ross of Bloomberg Press Mike contributed to an article on Chevy’s new theater ad with strong productive value being written by Vince Bond of Crain News Mike contributed … Continue reading

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