imageWe used the info in 2/8/16’s WSJ (Joe Flint, “SB 50 Ranks as 3rd most watched title game”) to make a point that MASH is still #1 if you look at TV viewers per HH. In 1983 Mash’s final show drew an amazing TV audience of 106.0 M not to be broken until SB 2000 with an audience of 106½ M. Having said that our table above clearly states that viewers per TV still belong to MASH with an incredible 1.272. WOW! SB 2000 ONLY had 1.041 folks per TV with its new all-time record audience. For SB 2015, while having the current all-time record TV audience (114.4 M) it ONLY had .983 folks per TV watching. We would therefore argue that SB 2016 given our #s is actually #5 and NOT #3. (By the way we won’t get 2016s HHs w/ TVs till yr’s end. It will likely be a greater # than 116.4 M. Which means that TV viewers per TV will even be a smaller %) We know some folks will say “what about streaming etc, etc.” Hey folks, TV data are TV data! As a matter a fact if we applied MASH’s 1.272 to SB 2015, the TV viewing audience would have been an unbelievable 148.061 M. While 2day is not exactly the days of Ozzie and Harriet (1952-66) with families gathered around TVs, we’re not sure though, that we view TVs as personal electronic furniture yet, but the day may be coming. We hope that you enjoy this different perspective as to whom is the reigning king/queen of TV!

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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