This V-Day, Pet owners will spend $681 M on their pets (NRF), 20% of people claim their pets were definitely to be included in their holiday plans. The Trupanion Blog survey said that 40% of respondents said that they’d rather spend V-Day with their pets than…! MEOW, MEOW & BOW WOW, BOW WOW, WOW! Our affection and commitment is so strong to our pets that over 21% of us will buy gifts for them (2 times more is spent on pets for V-Day than for H-ween.) Here are some other data regarding pets & people.

  • 95% said that they would rather spend a night at home with their pet than go on a blind date.
  • 61% would end a human relationship for their pet.
  • 59% said that they would make a special meal for their lil’ darlin’.
  • 45% of pet owners spend more $$ on their pets than on their partner every
  • 45% will buy a pet gift with 47% spending at least $25. 2% will spend $75 or more.
  • 33% consider their pet as their V-tine.
  • 33%+ would give up a job for their pet.
  • 25% of pet owners plan a special date for themselves and for their pet on V-Day.



  • Nationwide initiatives have greatly increased for Americans to adopt a pet this V-Day
    • Pet campaigns across the US want to help Americans “find the right one”!
    • Incentives for pet adoption include discounted adoption rates and lower rates for shots, medication, etc.
    • Uber has paired with the adoption centers in Cincinnati, OH to help raise the awareness of pet adoption. For example Uber will be delivering tiny canines to offices and homes for 15 min (cost is $30 donation) in the Cin area. Similar initiatives have been started in CA, NJ & OK.
  • Nat’l Pet Adoption Wknd corresponds to V-Day
    • Petsmart & Petco are fully aware of V-Day spending so they offer 15%-40% discounts to “spoil your sweeties”.
    • There is a rising consumer trend of “boutique pet shops”, pet spas, bakeries, etc.


Pet V-Day Luxury Catalog
Product Price Description
Super Dog House $410,825 Dog spa, lounge, self-cleaning bowls, 52 inch TV & more.
Diamond Dog Collar $135,000 A 1.52 ct. focal point diamond. Lambskin & freshwater pearls.
Taj Mahal Dog House $40,000 Made from foam & stucco. Only P. Hilton has one.
Crystal Pet House $31,660 Small pet bed/house designed by Hello Kitty
22K Gold Thread Mattress $3,000 10x the price can get you a matching mattress for yourself
Foldable Dog Treadmill $2,098 Weight tolerance of 265 lb.
Swarovski Cat Flap $1,500 A “doggy door” for cats with 1,000 elegant crystals.
Gourmet Dog Cake $1,000 Flavors such as peanut butter, banana, & pumpkin.
Info from savings.com & shareagift.com














About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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