Daily Archives: February 23, 2016

Mike contributed to John Gallagher (Det. Free Press 2/23/16 story) on Dan Gilbert’s rebranding of his properties in DET and CLE Mike contributed to Christy Strawser’s (CBS radio, Detroit) to her digital new report (2/22/16) on the possible branding problems … Continue reading

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ARGUABLY TV’s 2nd BIGGE$T AUDIENCE (MAYBE), BUT ADS ARE WAY, WAY OVERPRICED (vs. SUPER BOWL)

Table 1: THE SUPER BOWL VS THE ACAD AWARDS (Quantitative Measures)    Super Bowl ADS Acad Award ADS   Ad Cost ($M) Meas Aud. (M) Cost per Person Ad Cost ($M) Meas Aud. (M) Cost per Person 2016 $5.0 111.9 … Continue reading

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