Monthly Archives: February 2016

THE O$CAR FOR BE$T PICTURE GOE$ TO… CONTROVER$Y?

With the Super Bowl and Grammys (soon to be) in our rear view mirror it’s time for Hollywood to honor its BEST (with the 88th Annual Academy Awards.)  This year Chris Rock will host the Acad Awards for his 2nd … Continue reading

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HAVE A $PETACULAR V-DAY!

THE STATE OF PETFERENCES This V-Day, Pet owners will spend $681 M on their pets (NRF), 20% of people claim their pets were definitely to be included in their holiday plans. The Trupanion Blog survey said that 40% of respondents … Continue reading

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UP$ & DOWN$ OF V-DAY

V-Day spending will total 19.7 B this year with a growth of 4.2% over last yr and 16.6% over the last 10 yrs (NRF & PROPER INSIGHTS & ANALYTIC$ data). The ups and downs of V-Day spending remind us of … Continue reading

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We used the info in 2/8/16’s WSJ (Joe Flint, “SB 50 Ranks as 3rd most watched title game”) to make a point that MASH is still #1 if you look at TV viewers per HH. In 1983 Mash’s final show … Continue reading

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Mike contributed to Mike Martinez’s (Det News) 4:30PM podcast on Auto SB advertising (Fri 2/5/16) Mike will contribute to Brent Snavely’s (DFP) Mon article on SB ads (2/8/16) Mike contributed on 2/5/16 to an upcoming story in the WSJ by … Continue reading

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THE NFL MI$ERY INDEX

Going to a game, nobody but nobody spends $$ like an NFL fan. To start with the avg ticket price of an NFL game $85.83 (Team Sports Marketing) is almost 3 times the avg ticket price of an MLB game; … Continue reading

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Mike contributed to Vince Bond’s (Automotive News) article about the SB ads specifically from the Honda Ridgeline, Hyundai Elantra, Acura NSX and BMW’sMini Cooper Clubman (2/2/2016)

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TV’$ 2nd MO$T EXPEN$IVE AD TIME I$?

It is probably no secret that the Oscar’s hosted by Chris Rock this yr and boycotted by Hollywood’s elite minorities will cost ABC’s advertisers $2 M for ½ min. It is probably no news either that the highest priced 30 sec … Continue reading

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Mike contributed to Jeff Gilbert’s (WWJ/CBS radio) report on the autos and the SB on 2/1/16. Mike contributed to Murray Feldman’s (WWJ/CBS radio) report on Robert Stovall yearly stock market indication on the SB. The market goes up when the … Continue reading

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WHAT COUNTRY HA$ THE PURCHA$ING POWER of $15.53 B in 2016?

  According to the CIA World Factbook 37.2% (84) of the world’s 226 measured GDPs are less than $15.53 B. That means that over 1/3 of the economies of the world don’t have GDPs that will equal what Americans will … Continue reading

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