Monthly Archives: March 2016

Mike contributed to Jeff Gilbert’s (WWJ radio) report on the FTC suit against VW for fake and deceptive advertising (3/29/16)   Mike contributed (3/29/16) to Brent Snavely’s (DFP) upcoming report on Buick and its advertising  

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MILLENNIAL$ WIN, BUT IT’$ NOT A $WEEP!

Millennials (MLLNNLS) will out spend all other age brackets this Easter time. They will avg $167.54 vs $159.99 (+14.7%) for those from 33-54 vs $112.29 (+49.2%) for those 55 and over. But it’s NOT a clean sweep in all the … Continue reading

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– Mike contributed to Murray Feldman’s Fox 2 TV report (3/24/16) on the problem of falling employee productivity during March Madness.  – Mike will contribute to Greg Bowman’s WWJ Radio report on Easter spending (3/24/16 at 4:20 PM) – Mike … Continue reading

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Mike contributed to Murray Feldman’s report on the usage of mobile devices by millennials (WWJ radio at 8:52 and 10:52 am on 3/19/16) Mike contributed to Murray Feldman’s Fox 2 Morning money minute report on Easter spending on TH 3/24 … Continue reading

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THE EASTER ECONOMY OF 2016

We know that the stock market since Jan 1 has been on a see-saw, except for the last wk or so when it’s been on a bit of a run. Good “enough” but that’s NOT the economy. So how is … Continue reading

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Mike made a contribution to Gene Fogel’s report (WJR radio) on the lost work productivity caused by the NCAA Tourney

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MARCH ADNE$$ BY THE NUMBER$ & DOLLAR$!

There 9.2 quintillion ways to complete a NCAA Tourney bracket. In 2015 only 9.3% of the 11.5 M brackets submitted on ESPN.com picked Duke to win it all. Last year’s NCAA men’s bball tournament reached its highest viewership in 22 … Continue reading

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AMERICA’$ #1 ANCESTRY BRAND I$….?

According to the US Census Bureau there are 33.1M Americans who claim Irish ancestry. (Our #1 claimed ancestry is German, African Am is #2 with Irish being #3.) Michiganders have a 10%-11% Irish ancestry. German is the #1, African Am. … Continue reading

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WOMEN OWNED BIZE$ ARE KICKIN’ BUTT, TODAY

  Women’s History Month has 1981 origins when Congress passed a public law requesting that the prez proclaim 3/7/81 as Nat’l Women’s History Wk! Since 1995 Prezes Clinton, Bush and Obama have issued proclamations stating that March is Women’s History … Continue reading

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$UPER BOWL’$ NUMBING TV NUMBER$ V$ O$CAR’$ $EN$ATIONAL $OCIAL MEDIA

The game b/t the SB & Oscar TV audiences is nolo contendere. The 2016 SB score (111.9M) was down a tad from last yr though it still was the 3rd biggest audience in TV history. The Oscar audience (34.4M) was … Continue reading

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