PROMOTOPIA-PART B

“Growing up” in the 1950’s, I vividly recall that Weds always seemed to be Ladies’ Day at Wrigley Field. Also, I recall Bert Wilson (famed Cubs radio-caster) talking about Cincy hosting “Bizman’s Specials” (playing hooky at ol’ Crosley Field). These special promo days have drastically changed. Instead of a Ladies’ Day, the Astros have a “Ladies Grape Escape” with SEA & KC both having “Girls Night Out” and today the term BIZMAN is politically banned (For you semi historians, Wikipedia says that the 1st Ladies Day was hosted by the NY Gothams [NYG later the SFG] in 1883). And to our delight the Reds have reinvented and re-inaugurated the Bizman Special to a “Biz Persons’ Special”. Ya gotta luv an organization that is able to gracefully change with the times. Rich with the NON-TRADITION of baseball DISCONNECTEDNESS, there are many teams this yr celebrating the movie phenomenon of Star Wars (ARI, ATL, CHS, COL, DET, KC, HOU, MIA, OAK, PHI, & SDP). MIA even squeezes in a Star Trek Night. Then, there are those remarkable Zombie Nights (ATL, MIA & SD) and what about MIL’s Zubazapalooza? (For Zombie Zealots, the WSJ on 4/13/17 front paged “Want to Watch Zombies 124/7? “theres a Pay Site…) We also like finding ourselves at Elvis Night (CHS), Earth Day (SDP) and PHI’s Emoji Game. We see COL’s Yoga Day, CIN’s Yoda BBH but NO Yogi claps from the Yanks? Just to show everyone (including yours truly) how far baseball has come in opening its welcoming tent, how about ATL’s LGBT Night, MIN’s Diversity Day and OAK & PHI’s Pride Nights? For those who smile at the LONG & SHORT of it, we love STL’s Eddlie Gaedel BBH commemorating the STL Browns (3’7’’) midget’s one MLB at bat (8/19/51). The “longest” MLB player ever was pitcher Jon Rauch at 6’11’’ (2002-13). Perhaps, our fave promos though are those that are indisputably indigenous to their location as those below.

 

ATL Civil Rights Night   LAD Viva Los Dodgers with 12 such promos (LA is 48% Hispanic)
BOS Harvard Night   LAD Hollywood Stars Night
BOS Catholic & Jewish Nights   LAD Movie Night (The LAA have one, too)
DET 6th Annual Classic Cars   SDP Military Salute
DET “Pure MI” Coaster Set   SDP Coast Guard Appreciation
COL Knit Winter Beanie   STL Beer Stein
CWS American Girl Doll Ts   TOR Canada Day
MIA Cuban Heritage Night   WAS Army Day, Marine Day, Navy Day, etc.
MIL Miller Lite Beerpen on Friday’s   WAS Donkey or Elephant GVWYs on Election Night

 

We must admit to being a bit of a homer here as the “Pure MI” campaign now involves the newness and millennial mindset that is Detroit downtown. How appropriate is it that the Tigers offer a “Pure MI” coaster set on June 10th at 7:10 PM to the 1st 10,000 fans!

Finally, we MUST acknowledge that tis the season when a baseball fan’s fancy turns to dogs! According to the Humane Society there are 70 M PET DOGS in the US and the Nat’L Hot Dog and Sausage Council has, just published the fact that 7 B HOT DOGS will be sold in MLB parks this yr (enough to string them from LAD stadium to Wrigley Field). Now, to our own related promos. Whether the promo is called “Barks in the Park”, “Pups in the Park” or “Pooches in the Prk”, there are 11 teams that are “Pooper Scooper” savvy as 34 MLB games give their fans a paws that really refreshes at their parks. Furthermore, 4 MLB (CLE, COL, HOU, & TBR) teams list special HOT DOG sale games. As for SFG & SDP, they promote the “DOG DAYS OF SUMMER”.  BOW-WOW! SO WOW!!

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About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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