Mike contributed to an article by Bill Laitner (DFP) about the WDC. The angle here is the enormous value to the state of MI the WDC is b/c of the excise gas and sales tax that is paid to observers and cruisers. Bill called on TH 8/11/16.
Mike contributed to Melissa Burdeen’s (DN) story on the value of the WDC to car sales. Interested sellers & interested buyers. (Interviewed on Fri)
Mike contributed to Taryn Asher (Fox 2 TV on Wed 8/10) on a letter sent to the Pistons by Rev Horace Sheffield. He wants the Pistons to give Det African Americans a better chance to share in their biz by being venders, ushers, car jockeys, etc.
Mike will contribute to a WJR story on the WDC by Gene Fogel on Sat Aug 13 to be aired on Sun Aug 14

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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