On Mon 7/3/17 Mike will contribute to Murray Feldman’s report (WWJ, CBS Radio 950 AM) on the economic impact of Independence Day and American’s purchase of Patriotic Merchandise and travel during this time of year.

On Mon 7/3/17 Mike will contribute to Warren Pierce’s report (WJR, 760 AM Cumulus Broadcasting) on the economic impact of Independence Day, the buying of Patriotic Merchandise and the importance of travel this time of year.

During the week of 7/9/17 to 7/15/17 Mike will contribute to Ed Coury’s story on Bloomberg Radio (locally WWJ, CBS Radio 950AM) on the highly competitive biz of subscription razor services using clever and humorous ads.

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About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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