Mike contributed to the Warren Pierce show on WJR (760 AM radio) regarding the value of H-ween sales, the remarkable strength of the horror film “IT”. He noted that 12% of the population is afraid of clowns (coulrophobia). He also noted how the “X-Mas Creep” is already upon us.

Mike contributed to Gene Fogel’s report (760 AM radio) on H-ween sales and the remarkable growth of clown costumes this year, in large part due to the popularity of the horror flick “IT” which has set all-time horror movie box office, all-time fall movie, and all-time September movie records.

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About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¬Ļs bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young
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