On Sunday Mike contributed to Murray Feldman’s (WWJ, 950 AM, Entercom.com) report on V-Day. There was an increase of 23.9% in V-Day buyers this yr vs last yr for their pets. (This % was much greater than the 1 yr over yr increase to significant others, other family members, etc) Furthermore for Millennials on social platforms (90% of them), 66% have Facebook accounts for their pets. The actual size of the pet market is $69.3 B with Millennials accounting for 1/6 of it. WOW!