Author Archives: bernacmd

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young

$TAR WAR$ & MLB PROMO$ 2017!

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Mike contributed to Beth Fisher’s report (WWJ MI CBS radio, Sat 4/8/17) on how much an avg per person spends on Easter candy. Relatedly, he discussed the avg per person’s # of calories that will be consumed given Easter baskets … Continue reading

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Mike contributed to Marian Berelowitz’s article to be on how brands can better communicate with and appeal to consumers in major markets and across our widening political divide. She is an editor with Styles Media Group, a global media firm.

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THE $WEET TRUTH ABOUT OUR EA$TER’$ $WEET TOOTH

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MLB WILL HAVE 2836 PROMO$ THIS $EA$ON!

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THE DETROIT TIGER$ PROMO $CHED, 2017

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THE “EASTER PARADE” & MUCH, MUCH, MUCH MORE!

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TODAY’$ PHILANTHROPY: THE DOMINANT DOLLAR$, DONOR$ & DONEE$!

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ALL STAR & OUR FAVE 2017 PROMOS

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BOBBLEHEAD$ BUBBLE BIG BUCK$ FOR MLB!

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