Author Archives: bernacmd

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young

On Saturday 5/12/18 at 11:20 AM Mike will contribute to Gene Fogel’s (WJR, 760 AM) evaluation of M-Day expenditures. The 2018 expenditure is $23.1 B which is the 2nd greatest expenditure ever for M-Day. Next to the Xmas holiday season … Continue reading

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On Sunday 5/13/18, Mike will contribute to the Warren Pierce Show (WJR, 760 AM) on the expenditures for M-Day. He will specifically discuss the economic worth of Mom, the value of all her various jobs is $68,875.

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Mike contributed to Murray Feldman’s report (The Feldman Report, WWJ, 950AM Entercom Radio) on the upward spiral of gas prices this summer as they hit $3 per gal. B/c of rising gas prices Americans will spend $4.683 B ± in … Continue reading

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Mike will contribute to Murray Feldman’s (WWJ, 950 AM) radio broadcasts at 3:30 PM and 6:30 PM on 4/18/18. The information presented regards how the most successful gender in biz is neither male or female owned bizes. No it is … Continue reading

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Mike contributed to Louis Aguilar’s (Detroit News) report on Little Caesars giving away a free lunch for #16 UMBC’s upset over #1 Virginia in the NCAA tournament. While this giveaway may not directly translate into dollars and cents, it will … Continue reading

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Mike will report on Easter spending and where it is in the scheme of holiday spending for Gene Fogel on Sat 3/31/18 at 11:30 AM (WJR, 760 AM, Cumulus)

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Mike will report on Easter spending 2018 on the Warren Pierce Show on WJR radio 760 AM on Saturday 3/31/18 at 7:05 AM

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Mike will contribute to Murray Feldman’s report on the extraordinary growth of billionaires in the US and around the world. (The Feldman Report on WWJ radio 950 AM on Mon 3/30/18 at 3:20 PM & 6:20 PM and on its … Continue reading

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On Sunday 3/18/18 Mike contributed to Charlie Langton’s “Let it Rip” on Fox 2, WJBK at 9:30 AM to 10:00 AM.

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Mike will contribute to Murray Feldman’s report on the “gender battle” of biz ownership. (WWJ Newsradio, 950, The Feldman Report on Wed 3/14/18 at 3:20 PM & 6:20 PM, Entercom.) The report states that the best gender for return on … Continue reading

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