Author Archives: bernacmd

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young

Mike contributed to Karen Dybis‘s article on the Buy Nothing Movement (DFP, 03/06/2019). It creates family-like bonds between those who participate, and this opportunity give it a real opportunity to grow. Advertisements

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Mike contributed to Murray Feldman’s (WWJ AM 950) report on the Oscar success vs Box Office success.

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Mike contributed to Bloomberg News to Alexandra Semenova analysis of the auto ads in the SB 2019.

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Mike will contribute to Warren Pierce’s report on Super Bowl Sunday (WJR, 760AM). He will be discussing SB ads, current prices for a 30 sec ad, and what ads to look out for.

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On 01-30-2019 Mike contributes to Michael Patrick Shiels’ (MI Big Show, at 6:45AM, https://www.mibigshow.com/music) radio program on the Super Bowl and its many, many ads. A live interview will be conducted discussing the SB ads costing $5.235 M for 30 … Continue reading

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Mike contributed to Murray Feldman’s report (01-28-2019, WWJ Newsradio 950AM) on US Pet Spending. Pet spending increased by another 3.77% in 2018 for a total of $72.13 B! If it was the GDP of a nation it would be a top 43% world economy, ranking #97.

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Mike will contribute to Murray Feldman’s report (01-21-2018 3:20PM & 6:20PM, WWJ Newsradio 950AM) for the North American International Auto Show. Millennials are bringing new car purchasing habits to the industry. The avg 17.6 hours researching cars online b-4 ever … Continue reading

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Mike contributed to Warren Pierce’s report on Xmas Sales & Boxing Day (WJR, 760AM) on Wed 12/26/18. They discussed Xmas and Super Sat. Also, they reviewed Boxing Day.

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Mike contributed to Jack Lessenberry’s report (Fri, 12-07-2018, 910AM Superstation) on how the current holiday shopping season is shaping up. Mike talked about recent Black Friday weekend sales figures and what it could mean for the rest of the season. … Continue reading

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Mike contributed to Charles Crumm and Norb Franz’s article on holiday spending (Oakland Press). The NRF predicts a 4.1% increase in spending this holiday season.

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