Author Archives: bernacmd

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young

Mike will contribute to Murray Feldman’s Report (7/18 on WWJ, CBS radio) on Trends regarding Travel & Tourism this summer (that report will be at 3:20 & 6:20 PM) Mike will contribute to Murray Feldman’s report on F-Day info throughout … Continue reading

Posted in Uncategorized | Leave a comment

Mike contributed to Murray Feldman’s report on Memorial Day Travel & Tourism spending. It aired on CBS radio 950 AM, it was heard at 3:20 PM & 6:20 PM. Mike is contributing to Murray Feldman’s report on the Star Was … Continue reading

Posted in Uncategorized | Leave a comment

Mike is contributing to Murray Feldman’s (CBS Radio, WWJ 950AM) report on Travel and Tourism for Memorial Day Weekend.

Posted in Uncategorized | Leave a comment

Mike will contribute information about Mother’s Day spending on the Warren Pierce show Sunday 5/14 at 7:50 AM. (WJR)

Posted in Uncategorized | Leave a comment

Mike contributed to Gene Fogel’s report on Mother’s Day spending 2017 (Mr. Fogel is a reporter for WJR radio, ABC).

Posted in Uncategorized | Leave a comment

Mike contributed to an upcoming article by the DFP’s Brent Snavely on “Buy American”. Mike contributed to an upcoming article by Jeff Green (Bloomberg News) regarding the trouble Shea Moister has had as it tried to expand its hair market … Continue reading

Posted in Uncategorized | Leave a comment

$TAR WAR$ & MLB PROMO$ 2017!

Posted in Uncategorized | Leave a comment

Mike contributed to Beth Fisher’s report (WWJ MI CBS radio, Sat 4/8/17) on how much an avg per person spends on Easter candy. Relatedly, he discussed the avg per person’s # of calories that will be consumed given Easter baskets … Continue reading

Posted in Uncategorized | Leave a comment

Mike contributed to Marian Berelowitz’s article to be on how brands can better communicate with and appeal to consumers in major markets and across our widening political divide. She is an editor with Styles Media Group, a global media firm.

Posted in Uncategorized | Leave a comment

THE $WEET TRUTH ABOUT OUR EA$TER’$ $WEET TOOTH

Posted in Uncategorized | Leave a comment