Author Archives: bernacmd

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young

On Friday 12/07/2018 at 3:20PM & 6:20PM, Mike will contribute to Murray Feldman’s (WWJ Newsradio 950) report on Holiday Sales. It was based off Scope Vol 28 Iss 99. They discussed Nov-Dec sales from autos to jewelry and how such … Continue reading

Posted in Uncategorized | Leave a comment

Mike contributed to Gene Fogel’s (WJR 760 AM) report on the growth and changes in the holiday shopping season. Consumers will spend over $1 T this holiday season, an increase of almost 6% over 2017. Retailers such as JC Penny, … Continue reading

Posted in Uncategorized | Leave a comment

Mike contributed to Rob Mason’s report (WWJ) on the trend of negative political ads and their effect on voters during the mid-term elections.

Posted in Uncategorized | Leave a comment

Mike will contribute to Beth Fisher’s (WWJ Newsradio 950) discussion regarding “Xmas Creep” and Holiday Employment on Fri (11/02/18).

Posted in Uncategorized | Leave a comment

Mike contributed to Jack Lessenberry’s report (10/31/2018 910AM Radio Superstation) on H-ween’s origin, expenditures, and the types of costumes adults with purchase as well as the type of costumes they will purchase for their pets.

Posted in Uncategorized | Leave a comment

Mike contributed to John Papas’ (Wallet Hub) review article regarding Barclays Credit Cards. Mike gave insight into selected credit card marketing tactics and bonuses in the “Ask the Experts” Section.

Posted in Uncategorized | Leave a comment

Mike contributed to Phoebe Howard’s DET Free Press article about Ford and its advertising BRAND shift. Mike contributed to Crain’s reporter Annalise Frank’s article about the Westin Book Cadillac hotel ongoing strike and how it will affect the bottom-line and … Continue reading

Posted in Uncategorized | Leave a comment

Mike contributed to Warren Pierce’s report on H-Ween Sales (WJR, 760AM) on Saturday 10/14/18 from 7:45AM – 8:00AM. They discussed how H-Ween is the 5th fastest growing holiday b/t 2010 & 2018. The total estimated spending for H-Ween this year … Continue reading

Posted in Uncategorized | Leave a comment

On Tuesday 11/20/18 at 3:20 PM & 6:20PM Mike will contribute to Murray Feldman’s (WWJ Newsradio 950) about Teenagers, Communication & Social Media. 35% of teens prefer to TEXT their friends over the ONLY 1/3 that favor in-person communication. Snapchat … Continue reading

Posted in Uncategorized | Leave a comment

Mike contributed to Bill Shea’s report on Quicken Loans and United Shore Wholesale marketing themselves as the #1 lender in their respective mortgage categories. 8/31/18 (Crain’s Detroit Business).

Posted in Uncategorized | Leave a comment