Author Archives: bernacmd

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young

Mike contributed to Murray Feldman’s upcoming report on Back to School spending (WWJ 7/20/19). Advertisements

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Mike contributed to Warren Pierce’s report on Father’s Day (WJR). It was noted that F-Day spending was $16 B, up from $15.3 B last year.

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Mike contributed to Warren Pierce’s report on Mother’s Day (WJR).

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Mike contributed to Murray Feldman’s report on Mother’s Day gifts (WWJ).

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Mike contributed to Adam McCann’s report (05-02-2019, Wallethub.com) for the 2019’s Best Airlines. He discussed pilot shortages and counter congestion.

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Mike will contribute to Murray Feldman’s report on Millennials and Podcasts (WWJ Newsradio 950AM) in May 2019. The growing amount of interactive advertising and new listeners must be tapped into.

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Mike contributed to Vince Ellis’ article (Detroit Free Press) on the sale of Fox Sports and the possibility of the Illitch family launching a standalone network to broadcast Red Wings and Tigers games.

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Mike contributed to Marie Osborne’s (WJR) report on St. Patrick’s Day spending and talked about the proportionality of Irish Americans in MI and the US.

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Mike contributed to Karen Dybis‘s article on the Buy Nothing Movement (DFP, 03/06/2019). It creates family-like bonds between those who participate, and this opportunity give it a real opportunity to grow.

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Mike contributed to Murray Feldman’s (WWJ AM 950) report on the Oscar success vs Box Office success.

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