Author Archives: bernacmd

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young

Mike will contribute to Murray Feldman’s “Back to School” report on 7/23/18 at 4:20 PM (WWJ, Newsradio 950AM). Advertisements

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Mike contributed to Rob Mason’s radio report (WWJ 950 AM) on Sun 7/8/18 at 2:30 PM on local and regional ad spending for the upcoming elections. It was a “live 15 minute report” that featured the races for governor and … Continue reading

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Mike contributed to EJ Schultz’s story regarding the legacy of Fiat Chrysler CMO Oliver Francois & such classic ads as “Imported from Detroit” and what it did for Fiat Chrysler and Detroit. Mr Schultz is Ad Age’s Chicago Bureau Chief.

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Mike contributed to Charlie Langton’s Fox 2 report on the US rebuilding the bridge to Canada. We made the point that the labor and materials would eventually be worth millions and millions of $$ and why should we hand that … Continue reading

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Murray Feldman will discuss our “Entrepreneurial Characteristics” (from Scope vol 28 iss 40) on Mon 7/9/18 at 8:22 & 10:52 AM and 3:30 & 6:20 PM. This info will be heard on “The Feldman Report” on WWJ Newsradio 950 AM. … Continue reading

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On 6/3/18 Mike was a guest analyst on Fox 2’s TV program “Let it Rip” (Sunday 9AM) with Charley Langton. He contributed to 2 segments, the wealth of employment talent in MI (thx to the tech industry and the auto … Continue reading

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On Saturday 5/12/18 at 11:20 AM Mike will contribute to Gene Fogel’s (WJR, 760 AM) evaluation of M-Day expenditures. The 2018 expenditure is $23.1 B which is the 2nd greatest expenditure ever for M-Day. Next to the Xmas holiday season … Continue reading

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On Sunday 5/13/18, Mike will contribute to the Warren Pierce Show (WJR, 760 AM) on the expenditures for M-Day. He will specifically discuss the economic worth of Mom, the value of all her various jobs is $68,875.

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Mike contributed to Murray Feldman’s report (The Feldman Report, WWJ, 950AM Entercom Radio) on the upward spiral of gas prices this summer as they hit $3 per gal. B/c of rising gas prices Americans will spend $4.683 B ± in … Continue reading

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Mike will contribute to Murray Feldman’s (WWJ, 950 AM) radio broadcasts at 3:30 PM and 6:30 PM on 4/18/18. The information presented regards how the most successful gender in biz is neither male or female owned bizes. No it is … Continue reading

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