Author Archives: bernacmd

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young

Mike will contribute to Murray Feldman’s report on how Dec 23rd will rival Black Friday as being the busiest shopping day of the year (WWJ, 950 AM, Entercom radio). This report will be aired on Friday Dec 22 in the … Continue reading

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Mike made a contribution to Lauren Barthold’s report on The Last Jedi (WWJ Newsradio 950, entercom.com) He discussed the strength of the Star Wars franchise and its brand with her.

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Mike contributed to Gene Fogel’s (WJR, 760 AM, Cumulus) discussion on 12/16/2017 about Dec 23rd being the biggest shopping day of 2017.

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Mike contributed to Carol Cain (Det. Free Press) about an upcoming article on how to successfully change a big name. Mike’s contribution was given on 12/04/2017.

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George Hunter, (Det. News: article to be published on 12/05/2017) Mike was contacted about a teenage boy that was killed in a road rage shooting on the southwest side of Det. Mr. Hunter wondered if this would impact Detroit’s image … Continue reading

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Mike contributed to Murray Feldman Reports on how an interviewee should close an interview by becoming the interviewer. The result being last impressions become lasting impressions. (Murray Feldman Reports, WWJ radio 950 AM, Entercom on Sun Dec 2nd throughout the … Continue reading

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Mike contributed to Mitch Hott’s report on holiday shopping. The interview was completed on 11/22/17. Mr Hotts is a biz reporter for the Macomb Daily/Oakland Press.

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Mike will contribute to Warren Pierce’s report on Black Friday shopping (7:05 AM on 11/24/17, WJR 760 AM, Cumulus).

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Mike contributed to Lizzy Balboa’s article for Benzinga about Apple’s elimination of video auto-play and cross-site tracking for advertisers.

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Mike contributed to Gene Fogel’s report on Black Friday, Black Friday Weekend & Black Friday Week Holiday Shopping (WJR, 760 AM, Cumulus). His report will air throughout Thanksgiving Day.

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