Author Archives: bernacmd
On Friday 12/07/2018 at 3:20PM & 6:20PM, Mike will contribute to Murray Feldman’s (WWJ Newsradio 950) report on Holiday Sales. It was based off Scope Vol 28 Iss 99. They discussed Nov-Dec sales from autos to jewelry and how such … Continue reading
Mike contributed to Gene Fogel’s (WJR 760 AM) report on the growth and changes in the holiday shopping season. Consumers will spend over $1 T this holiday season, an increase of almost 6% over 2017. Retailers such as JC Penny, … Continue reading
Mike contributed to Rob Mason’s report (WWJ) on the trend of negative political ads and their effect on voters during the mid-term elections.
Mike will contribute to Beth Fisher’s (WWJ Newsradio 950) discussion regarding “Xmas Creep” and Holiday Employment on Fri (11/02/18).
Mike contributed to Jack Lessenberry’s report (10/31/2018 910AM Radio Superstation) on H-ween’s origin, expenditures, and the types of costumes adults with purchase as well as the type of costumes they will purchase for their pets.
Mike contributed to John Papas’ (Wallet Hub) review article regarding Barclays Credit Cards. Mike gave insight into selected credit card marketing tactics and bonuses in the “Ask the Experts” Section.
Mike contributed to Phoebe Howard’s DET Free Press article about Ford and its advertising BRAND shift. Mike contributed to Crain’s reporter Annalise Frank’s article about the Westin Book Cadillac hotel ongoing strike and how it will affect the bottom-line and … Continue reading
Mike contributed to Warren Pierce’s report on H-Ween Sales (WJR, 760AM) on Saturday 10/14/18 from 7:45AM – 8:00AM. They discussed how H-Ween is the 5th fastest growing holiday b/t 2010 & 2018. The total estimated spending for H-Ween this year … Continue reading
On Tuesday 11/20/18 at 3:20 PM & 6:20PM Mike will contribute to Murray Feldman’s (WWJ Newsradio 950) about Teenagers, Communication & Social Media. 35% of teens prefer to TEXT their friends over the ONLY 1/3 that favor in-person communication. Snapchat … Continue reading
Mike contributed to Bill Shea’s report on Quicken Loans and United Shore Wholesale marketing themselves as the #1 lender in their respective mortgage categories. 8/31/18 (Crain’s Detroit Business).