Author Archives: bernacmd

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young

On Sunday 3/18/18 Mike contributed to Charlie Langton’s “Let it Rip” on Fox 2, WJBK at 9:30 AM to 10:00 AM. Advertisements

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Mike will contribute to Murray Feldman’s report on the “gender battle” of biz ownership. (WWJ Newsradio, 950, The Feldman Report on Wed 3/14/18 at 3:20 PM & 6:20 PM, Entercom.) The report states that the best gender for return on … Continue reading

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Mike contributed to Jaclyn Trop’s article (Forbes, 2/23/18) on Toyota’s “Mobility for All” campaign at the Winter Olympics.

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On Sunday Mike contributed to Murray Feldman’s (WWJ, 950 AM, Entercom.com) report on V-Day. There was an increase of 23.9% in V-Day buyers this yr vs last yr for their pets. (This % was much greater than the 1 yr … Continue reading

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Mike contributed to Eric Lawrence (Det. Free Press auto writer, 2/6/18) on how today’s vehicles must be concerned about losing their hard earned Good Names (brands) to their increasing usage of generic tech, generic self-driving vehicles and generic ride sharing.

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Mike discussed the “backlash” of the Ram MLK SB ad. It was 1 minute and in black and white. He was also asked more generally to discuss the SB ads in total by the following:  Mary Chapman (Chicago Tribune) … Continue reading

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Mike contributed to Gina Joseph’s ( a Macomb Daily reporter) report on the growth and development of the Super Bowl, on the growth and development of SB ads and on the value of SB ads increasing in cost 125 times … Continue reading

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Mike Bernacchi contributed to Gene Fogel’s report about the cost and value of SB LII’s ads (WJR radio, 760 AM, Cumulus) on Sun Jan 28th for usage during the coming week.

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On Saturday (2/3/18)at 1:30 PM Mike contributed to Rob Mason’s report on the stock market’s 666 pt dive on Friday and how much credit Prez Trump could have. Mike also contributed to Mr Mason’s evaluation on Super Bowl advertising (WWJ … Continue reading

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Mike will contribute to Warren Pierce’s show on Sunday morning (760 AM, Cumulus). he’ll discuss Super Bowl LII ads and celebrate 30 years of the Ad Meter.

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