Author Archives: bernacmd

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young

Mike contributed to Georgia Kovanis’ (DFP) report on 9/5/17 on how the Detroit T-shirt craze like “stand up for Detroit” etc has lost its cache. It may have been a great idea initially but its old news now w/o any … Continue reading

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Mike contributed to Fox 2’s “Let It Rip” on Sun 9/3/2017 b/t 9 AM & 10 AM. He was a panel member discussing whether the Cobo Center should be renamed.

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Mike contributed to Murray Feldman’s Tues. (9/5/17) report (WWJ, 950AM, CBS Radio) on authorized persons (undocumented immigrants) taking the job that an American citizen wants. In short, an unauthorized (undocumented) immigrant is 2 times more likely to work a job … Continue reading

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Mike contributed to Murray Feldman’s (WWJ Radio, 950AM, Friday 9/29/17, 3:20PM, 6:20PM) report on the immense value of volunteering. In 2015 62.5 M Americans volunteered 7.8 B hours, worth about $184 B. Boomers volunteered the most hours ($2.3 B) and … Continue reading

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Mike contributed to Murray Feldman’s report on the $700 M Powerball (WWJ, 950AM on 8/23/17). The fact that 9% of the world’s GDPs are less than that was noteworthy. Included in that group are Saint Martin, Tonga and the British … Continue reading

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Mike contributed to Murray Feldman’s 8/18/17 report (WWJ/CBS radio, 950 AM at 6:30 & 7:30 AM) on there being a total of $1 B in spending for the 1st 20-22 Woodward Dream Cruises. It was also noted that the next … Continue reading

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Mike contributed to Warren Pierce’s stories about “Back to School Shopping” in Aug and the upcoming “Woodward Dream Cruise” (WJR, 760 AM, Cumulus Radio, 7 AM, 8/12/17)

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Mike contributed to Gene Fogel’s report on the Woodward Dream Cruise and its $50 M worth of economic impact. (Gene Fogel, WJR 760 AM, Cumulus.)

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Mike will contribute to Lauracindy Plague’s (Fox 2) Let It Rip program on 8/6/17 where he will be discussing whether or not college athletes should be paid.

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On July 26, 2017 Mike made a presentation to the Metro Detroit Book & Author Society on how to market itself AND how to develop a “show stopper” of a website. He made it at the Red Run Golf Club … Continue reading

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