Author Archives: bernacmd

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young

Mike contributed to John Papas’ (Wallet Hub) review article regarding Barclays Credit Cards. Mike gave insight into selected credit card marketing tactics and bonuses in the “Ask the Experts” Section. Advertisements

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Mike contributed to Phoebe Howard’s DET Free Press article about Ford and its advertising BRAND shift. Mike contributed to Crain’s reporter Annalise Frank’s article about the Westin Book Cadillac hotel ongoing strike and how it will affect the bottom-line and … Continue reading

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Mike contributed to Warren Pierce’s report on H-Ween Sales (WJR, 760AM) on Saturday 10/14/18 from 7:45AM – 8:00AM. They discussed how H-Ween is the 5th fastest growing holiday b/t 2010 & 2018. The total estimated spending for H-Ween this year … Continue reading

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On Tuesday 11/20/18 at 3:20 PM & 6:20PM Mike will contribute to Murray Feldman’s (WWJ Newsradio 950) about Teenagers, Communication & Social Media. 35% of teens prefer to TEXT their friends over the ONLY 1/3 that favor in-person communication. Snapchat … Continue reading

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Mike contributed to Bill Shea’s report on Quicken Loans and United Shore Wholesale marketing themselves as the #1 lender in their respective mortgage categories. 8/31/18 (Crain’s Detroit Business).

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Mike contributed to Warren Pierce’s report on Back to School buying (WJR, 760 AM) on Saturday 8/11/18 from 7:45 AM – 8:00 AM. They discussed how “Back 2 the Books” is the 2nd biggest retail time of the year next … Continue reading

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Mike will contribute to Murray Feldman’s “Back to School” report on 7/23/18 at 4:20 PM (WWJ, Newsradio 950AM).

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Mike contributed to Rob Mason’s radio report (WWJ 950 AM) on Sun 7/8/18 at 2:30 PM on local and regional ad spending for the upcoming elections. It was a “live 15 minute report” that featured the races for governor and … Continue reading

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Mike contributed to EJ Schultz’s story regarding the legacy of Fiat Chrysler CMO Oliver Francois & such classic ads as “Imported from Detroit” and what it did for Fiat Chrysler and Detroit. Mr Schultz is Ad Age’s Chicago Bureau Chief.

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Mike contributed to Charlie Langton’s Fox 2 report on the US rebuilding the bridge to Canada. We made the point that the labor and materials would eventually be worth millions and millions of $$ and why should we hand that … Continue reading

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