Author Archives: bernacmd

About bernacmd

For over 24 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few. At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing. Michael Bernacchi can be reached at 313-993-1116 or bernacmd@udmercy.edu. Please appropriately attribute the following for their work on uNDER tHE mIKE-rOSCOPE: Yen Ju Lee Robert Rouse Vidhyasagar Natarajan Eric Baumgardner & Ian Young

Mike contributed to Warren Pierce’s report on Xmas Sales & Boxing Day (WJR, 760AM) on Wed 12/26/18. They discussed Xmas and Super Sat. Also, they reviewed Boxing Day. Advertisements

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Mike contributed to Jack Lessenberry’s report (Fri, 12-07-2018, 910AM Superstation) on how the current holiday shopping season is shaping up. Mike talked about recent Black Friday weekend sales figures and what it could mean for the rest of the season. … Continue reading

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Mike contributed to Charles Crumm and Norb Franz’s article on holiday spending (Oakland Press). The NRF predicts a 4.1% increase in spending this holiday season.

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Mike contributed to Gary Gastelu’s article on Cadillac’s new presidential limousine (Fox News). Associating with President Trump is a risky business, as GM opts to forgo a press release announcing the new vehicle. This is in stark contrast to the … Continue reading

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Mike contributed to Murray Feldman’s (WWJ) report on Giving Tuesday. In 2017 charitable contributions were up 5.2% to $410 B + TOP donors are Individuals (69.9%), Foundations (16.3%) and Charitable Bequests (8.7%) TOP recipients are Religion (31.1%), Education (14.4%) and … Continue reading

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Mike contributed to Gene Fogel’s (WJR 760 AM) report on Thanksgiving weekend spending. 34 M+ folks shopping on Thanksgiving. 116 M folks shopped on Black Friday 32 M going to shop on Sunday 75 M shop on Cyber Monday 67 … Continue reading

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On Friday 12/07/2018 at 3:20PM & 6:20PM, Mike will contribute to Murray Feldman’s (WWJ Newsradio 950) report on Holiday Sales. It was based off Scope Vol 28 Iss 99. They discussed Nov-Dec sales from autos to jewelry and how such … Continue reading

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Mike contributed to Gene Fogel’s (WJR 760 AM) report on the growth and changes in the holiday shopping season. Consumers will spend over $1 T this holiday season, an increase of almost 6% over 2017. Retailers such as JC Penny, … Continue reading

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Mike contributed to Rob Mason’s report (WWJ) on the trend of negative political ads and their effect on voters during the mid-term elections.

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Mike will contribute to Beth Fisher’s (WWJ Newsradio 950) discussion regarding “Xmas Creep” and Holiday Employment on Fri (11/02/18).

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