Mike discussed the “backlash” of the Ram MLK SB ad. It was 1 minute and in black and white. He was also asked more generally to discuss the SB ads in total by the following:

 Mary Chapman (Chicago Tribune)
 Jeff Green (Bloomberg News)
 Laura Hessen (WJR Radio, 760 AM, Cumulus at 4:05 PM on 2/5/18)
 Corey Williams (AP Reporter)
 Nora Naughton (Det News)

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Mike contributed to Gina Joseph’s ( a Macomb Daily reporter) report on the growth and development of the Super Bowl, on the growth and development of SB ads and on the value of SB ads increasing in cost 125 times since SB I in 1967. For example a SB ad in 1967 cost $40,000 for 30 secs. A SB ad today cost b/t $5 M and $5.1 M. (That multiple is 125) Similarly a 1st class stamp in 1967 cost 5cents. Today, a 1st class stamp cost 49cents. With a multiple of 125 that stamp would cost $6.25. WOW!

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Mike Bernacchi contributed to Gene Fogel’s report about the cost and value of SB LII’s ads (WJR radio, 760 AM, Cumulus) on Sun Jan 28th for usage during the coming week.

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On Saturday (2/3/18)at 1:30 PM Mike contributed to Rob Mason’s report on the stock market’s 666 pt dive on Friday and how much credit Prez Trump could have. Mike also contributed to Mr Mason’s evaluation on Super Bowl advertising (WWJ 950 AM, Entercom Communications)

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Mike will contribute to Warren Pierce’s show on Sunday morning (760 AM, Cumulus). he’ll discuss Super Bowl LII ads and celebrate 30 years of the Ad Meter.

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Mike contributed to Phoebe Howard’s Free Press article about the SB with great focus on the autos and their SB advertising or not.

Mike contributed to reporter Thomas Urbain’s article about the SB. Mr. Urbain is employed by the newswire agency, AFP. It was a far ranging interview about both the SB and SB advertising.

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Mike contributed to Murray Feldman’s report on the Consumer Electronics Show (CES) in Las Vegas VS the North America International Auto Show (NAIAS) in Detroit VS the Super Bowl (SB) in the Twin Cities. (Murray’s report aired on Sat 1/20/2018 on WWJ radio 950 AM). The info showed:

1.More media (7,460) went to the CES than either the NAIAS (5,100) or the SB (5000+).

2.The economic impact of the NAIAS ($450M-$475M) was greater than the SB ($343M) or the CES ($210M).

3.More visitors (806K) will come to the NAIAS than either the CES (184K) or the SB (125K).

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Mike will contribute to Murray Feldman’s report on “Gift Cards” (WWJ, 950AM, Entercom) on 12/26/17. They’ll discuss the fact that gift cards have become the most desirable gift to give and to receive. About $149 B in holiday gift cards will be sold in 2017 (wallethub.com).

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Mike will contribute to Murray Feldman’s report on how Dec 23rd will rival Black Friday as being the busiest shopping day of the year (WWJ, 950 AM, Entercom radio). This report will be aired on Friday Dec 22 in the afternoon and in the morning on Dec 23.

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Mike made a contribution to Lauren Barthold’s report on The Last Jedi (WWJ Newsradio 950, entercom.com)

He discussed the strength of the Star Wars franchise and its brand with her.

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