On Sunday 3/18/18 Mike contributed to Charlie Langton’s “Let it Rip” on Fox 2, WJBK at 9:30 AM to 10:00 AM.
Mike will contribute to Murray Feldman’s report on the “gender battle” of biz ownership. (WWJ Newsradio, 950, The Feldman Report on Wed 3/14/18 at 3:20 PM & 6:20 PM, Entercom.) The report states that the best gender for return on biz spending is neither gender. Rather the best return is when a biz is equally owned by males & females working together.
Mike contributed to Jaclyn Trop’s article (Forbes, 2/23/18) on Toyota’s “Mobility for All” campaign at the Winter Olympics.
On Sunday Mike contributed to Murray Feldman’s (WWJ, 950 AM, Entercom.com) report on V-Day. There was an increase of 23.9% in V-Day buyers this yr vs last yr for their pets. (This % was much greater than the 1 yr over yr increase to significant others, other family members, etc) Furthermore for Millennials on social platforms (90% of them), 66% have Facebook accounts for their pets. The actual size of the pet market is $69.3 B with Millennials accounting for 1/6 of it. WOW!
Mike contributed to Eric Lawrence (Det. Free Press auto writer, 2/6/18) on how today’s vehicles must be concerned about losing their hard earned Good Names (brands) to their increasing usage of generic tech, generic self-driving vehicles and generic ride sharing.
Mike discussed the “backlash” of the Ram MLK SB ad. It was 1 minute and in black and white. He was also asked more generally to discuss the SB ads in total by the following:
Mary Chapman (Chicago Tribune)
Jeff Green (Bloomberg News)
Laura Hessen (WJR Radio, 760 AM, Cumulus at 4:05 PM on 2/5/18)
Corey Williams (AP Reporter)
Nora Naughton (Det News)
Mike contributed to Gina Joseph’s ( a Macomb Daily reporter) report on the growth and development of the Super Bowl, on the growth and development of SB ads and on the value of SB ads increasing in cost 125 times since SB I in 1967. For example a SB ad in 1967 cost $40,000 for 30 secs. A SB ad today cost b/t $5 M and $5.1 M. (That multiple is 125) Similarly a 1st class stamp in 1967 cost 5cents. Today, a 1st class stamp cost 49cents. With a multiple of 125 that stamp would cost $6.25. WOW!
Mike Bernacchi contributed to Gene Fogel’s report about the cost and value of SB LII’s ads (WJR radio, 760 AM, Cumulus) on Sun Jan 28th for usage during the coming week.
On Saturday (2/3/18)at 1:30 PM Mike contributed to Rob Mason’s report on the stock market’s 666 pt dive on Friday and how much credit Prez Trump could have. Mike also contributed to Mr Mason’s evaluation on Super Bowl advertising (WWJ 950 AM, Entercom Communications)
Mike will contribute to Warren Pierce’s show on Sunday morning (760 AM, Cumulus). he’ll discuss Super Bowl LII ads and celebrate 30 years of the Ad Meter.