Mike contributed to John Papas’ (Wallet Hub) review article regarding Barclays Credit Cards. Mike gave insight into selected credit card marketing tactics and bonuses in the “Ask the Experts” Section.
Mike contributed to Phoebe Howard’s DET Free Press article about Ford and its advertising BRAND shift.
Mike contributed to Crain’s reporter Annalise Frank’s article about the Westin Book Cadillac hotel ongoing strike and how it will affect the bottom-line and BRAND image of the business.
Mike contributed to Warren Pierce’s report on H-Ween Sales (WJR, 760AM) on Saturday 10/14/18 from 7:45AM – 8:00AM. They discussed how H-Ween is the 5th fastest growing holiday b/t 2010 & 2018. The total estimated spending for H-Ween this year is $9.0 B. Also, they reviewed Spirit Halloween’s Presidential Mask Index. H-Ween sales of Presidential Candidate Masks have predicted the past 6 elections since the start of the index in 1996.
On Tuesday 11/20/18 at 3:20 PM & 6:20PM Mike will contribute to Murray Feldman’s (WWJ Newsradio 950) about Teenagers, Communication & Social Media. 35% of teens prefer to TEXT their friends over the ONLY 1/3 that favor in-person communication. Snapchat is teens’ new most used Social Media Site/App by 41% of teens. Facebook has declined to only 22%.
Mike contributed to Bill Shea’s report on Quicken Loans and United Shore Wholesale marketing themselves as the #1 lender in their respective mortgage categories. 8/31/18 (Crain’s Detroit Business).
Mike contributed to Warren Pierce’s report on Back to School buying (WJR, 760 AM) on Saturday 8/11/18 from 7:45 AM – 8:00 AM. They discussed how “Back 2 the Books” is the 2nd biggest retail time of the year next to the holiday season. Its $82.8 B is almost double the next 2 biggest holidays (V-Day & M-Day).
Mike will contribute to Murray Feldman’s “Back to School” report on 7/23/18 at 4:20 PM (WWJ, Newsradio 950AM).
Mike contributed to Rob Mason’s radio report (WWJ 950 AM) on Sun 7/8/18 at 2:30 PM on local and regional ad spending for the upcoming elections. It was a “live 15 minute report” that featured the races for governor and House of Representatives. The value of gender, ethnicity and $$ spent were all considered.
Mike contributed to EJ Schultz’s story regarding the legacy of Fiat Chrysler CMO Oliver Francois & such classic ads as “Imported from Detroit” and what it did for Fiat Chrysler and Detroit. Mr Schultz is Ad Age’s Chicago Bureau Chief.
Mike contributed to Charlie Langton’s Fox 2 report on the US rebuilding the bridge to Canada. We made the point that the labor and materials would eventually be worth millions and millions of $$ and why should we hand that over to Canada? As for its legal permissibility, Mike said it didn’t make any difference b/c Prez Trump makes everything an Executive Order, anyway. So unless he opposes it, it will receive at least his Executive Order, OK!