On July 26, 2017 Mike made a presentation to the Metro Detroit Book & Author Society on how to market itself AND how to develop a “show stopper” of a website. He made it at the Red Run Golf Club in Royal Oak MI.
On July 27, 2017 Mike contributed to Mary Chapman’s upcoming CHI Tribune article on the impact of OJ Simpson on the sales of the Ford Bronco in 1994 & 1995. He also discussed the impact of Ford returning the Bronco name plate in its 2017 lineup of vehicles.
On July 23, 2017 Mike discussed the strength of the 2017 “Back to School” and “Back to College” season with Gene Fogel (WJR, 760AM, Cumulus).
Mike will contribute to Murray Feldman’s report on “Back 2 School Spending”, retails 2nd biggest time of year. (Murray’s report will be on WWJ, CBS radio 950 AM on 8/23/17 at 3:20 Pm and 6:20 PM.)
Mike contributed to Mary Chapman’s Det News story on the coming 4,000 visitors to Detroit as they attend their 5-6 day conference. The group is Phi Beta Sigma International. He noted both the economic impact of Phi Beta Sigma International AND the great promo value of having such a group visit Detroit.
Mike contributed to Murray Feldman’s 7:30 AM Amazon Prime Day report (CBS Radio 950 AM) on 7/12/17 on the remarkable value that Amazon captures from all the info it gets from ordering clients this day.
Mike contributed to Gene Fogel’s report (7/4/17) on Independence Day spending including cookouts, fireworks and travel. (WJR, 760 AM, Comcast Radio)
On Mon 7/3/17 Mike will contribute to Murray Feldman’s report (WWJ, CBS Radio 950 AM) on the economic impact of Independence Day and American’s purchase of Patriotic Merchandise and travel during this time of year.
On Mon 7/3/17 Mike will contribute to Warren Pierce’s report (WJR, 760 AM Cumulus Broadcasting) on the economic impact of Independence Day, the buying of Patriotic Merchandise and the importance of travel this time of year.
During the week of 7/9/17 to 7/15/17 Mike will contribute to Ed Coury’s story on Bloomberg Radio (locally WWJ, CBS Radio 950AM) on the highly competitive biz of subscription razor services using clever and humorous ads.
Mike will contribute to Murray Feldman’s Report (7/18 on WWJ, CBS radio) on Trends regarding Travel & Tourism this summer (that report will be at 3:20 & 6:20 PM)
Mike will contribute to Murray Feldman’s report on F-Day info throughout the F-Day wkend (6/16 – 6/18). Those reports will be on WWJ, CBS radio, 950 AM.
Mike will contribute to Warren Pierce’s discussion regarding F-Day spending & other info about fatherhood on Sat (6/17/17) from 7:05AM till 7:15AM±. Mr. Pierce’s program is on WJR Cumulus, 760 AM.
Mike will contribute to Gene Fogel’s (WJR, Cumulus radio, 760 AM) on F-Day spending and other F-Day info on Sun 6/18/17.
Mike contributed to Murray Feldman’s report on Memorial Day Travel & Tourism spending. It aired on CBS radio 950 AM, it was heard at 3:20 PM & 6:20 PM.
Mike is contributing to Murray Feldman’s report on the Star Was merchandising phenomen. Thx to SW merchandising, a movie can sell stuff b-4 & after the movie has run its course and easily eclipse it’s box office revenue. A good movie can become a great continuing stream of revenue b/c of well-planned merchandise. His report will be heard on CBS radio, WWJ at 3:20 PM & 6:20PM on 7/7/17.
Mike is contributing to Francis X. Donnelly’s upcoming report on Geoffrey Fieger and Mike Morris’ TV marketing. Fieger and Morris are lawyers with TV Ad campaigns. Mr F.X. Donnelly is a Detroit News reporter.
Mike is contributing to Murray Feldman’s (CBS Radio, WWJ 950AM) report on Travel and Tourism for Memorial Day Weekend.
Mike will contribute information about Mother’s Day spending on the Warren Pierce show Sunday 5/14 at 7:50 AM. (WJR)